The Virtual Conference Business Model

image from LTD 2017 virtual conference business model

Anyone who has been following my writing for a while knows that I am an advocate of thinking “beyond courses” when it comes to building a learning-based business. For purposes of this post, I want to highlight one particular “beyond courses” business model. Namely, virtual conferences.

Virtual conferences are top of mind for me lately because my partner and I hosted one recently with very good results. We wound up with more than 250 people registered as well as a line up of sponsors and exhibitors. We also be recorded the whole things, so will have a follow-on product to offer (and to mine for future content and marketing).

Here are a number of reasons I think a virtual conference is worth considering, maybe even in advance of creating a course: [Read more…]

How to Become a Consultant

It has been nearly ten years since I, with my wife as my partner, decide to become a consultant. We have grown substantially over those years and established ourselves as recognized experts and a trusted brand in the niche we serve. As a result, we have been able to lead a life which has given us the freedom to spend time with our young children, travel as a family, and in general, maintain a high standard of living.

Become A Consultant - Image suggesting consultant giving presentation

In short, the decision to become a consultant was a good one.

With close to a decade of experience under my belt, now seems like a good time to reflect on the what brought us success and, where possible, provide a smoother, shorter path for anyone who wants to start a consulting business. In this post, I cover what I feel are the five most fundamental elements of the pre-launch and launch stage. I will discuss growing a consulting business and other aspects of consulting in future posts. [Read more…]

Breaking the Mold – and Thriving – with Jason Blumer

jason-blumer-cpaDo you work in a field in a field or industry that seems completely set in its ways? Where change seems impossible?

Would you like to shake things up with with new perspectives and new business models – and, of course, generate significant income while doing it?

Then you won’t want to miss this episode of the Learning Revolution.

Visit the Web site for BlumerCPAs and you will know immediately that you are not in the world of traditional accounting. Several years ago Jason Blumer started to transform the CPA firm he took over from his father into a thriving niche business with coaching and education as a key component of its strategy. Jason also founded the Thriveal Network, a membership site for forward thinking accountants, and has seen that effort, well, thrive.

I got connected with Jason through Paul Johnson from Pathwright, who I interviewed back in Episode 15. Jason uses the Pathwright platform for the high-end coaching courses he offers in both live online and on-demand versions.

In short, like most of the people I have interviewed on the show, Jason Blumer is a dyed-in-the-wool learning revolutionary who is using education to transform and grow his business. So, listen in for a mega-dose of inspiration. (And, of course, be sure to share the good word about Learning Revolution.)

Listen to the Podcast

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Get the Show Notes

01:46 – Intro of Jason Blumer, principal of BlumerCPAs and founder of the Thriveal Network and the Businessology show.

02:39 – Jason gives an overview of the firm he took over from his father. BlumerCPAs has transitioned to a completely virtual, cloud-based model with a very niche focus on the creative industry. That focus has been key to building brand and being in the position to charge premium prices.

[Read more…]

Massive Model Meets Minimum Viable Product

Moved to Massive Model Meets Minimum Viable Product