7 Ways to Elevate Your Expertise

When it comes to selling online courses and other knowledge offerings, being an expert in your field or industry is certainly important. But for most of the readers here on Learning Revolution, that’s already a done deal. They are experts. The bigger challenge right now is how to become known as an expert.

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Believe me, this is familiar territory for me. Most of my work – and by extension, my income – is heavily dependent upon me being known as an expert – and that has to be based on a heck of a lot more than me just saying I’m an expert (which, of course, anyone can do).

Become Known as an Expert: 7 Focus Areas

So, with the hope that it will be of some help to readers here, I thought I’d share seven areas I focus on to make my expertise more visible. For my money, anyone who really wants to be known as expert – and increase the chances of pulling prospective customers to them – needs to be doing at least some of what follows. [Read more…]

Using SEO to Sell Online Courses

Are you using SEO to sell online courses? My guess is “not so much.”

Using SEO to Sell Online Course - Image of letters "SEO" penciled onto a sheet of graph paper

49899511 – note in the notebook concerning seo with pencils around

In my experience, most of the people who get into the online course business are – not surprisingly – focused on building courses. They tend to be passionate about their particular area of knowledge and expertise, and very often, much less so about marketing or seemingly esoteric topics like “search engine optimization,” or SEO.

That’s understandable, but it can also be harmful. [Read more…]

Build An Audience – What I Did (and You Can, Too)

Build An Audience: Photo of Crowd at Concert

If there is a single “secret” to succeeding with selling online courses or with any other business that involves marketing and selling your expertise, it’s finding and connecting with the audience for whatever you offer.

Actually, that’s only part of the secret.

[Read more…]

What I’ve learned about selling online courses

Learning

I’ve been working in the learning technology and adult education markets for nearly two decades now and I’ve been witness to the success and failures of many education business, including my own. Both as part of my own ongoing development and with the hope of being of some help to you, I thought I’d jot down a few of the key lessons I’ve learned.

[Read more…]

What’s the best way to market online courses?

market online courses - photo of person putting credit card info into Web site

What’s the best way to market online courses? Or any other courses, for that matter?

I recently responded to a question on this topic that I received from a newsletter reader. I’ve already shared that response with my subscribers, but I decided it was something I should also share here on the blog.

The person who contacted me already has a course up and running on a platform and was trying to figure out how to market it.

Now, I didn’t actually give my #1 answer to this question in my response. If you have read Leading the Learning Revolution, you will know that my #1 answer is to build an audience before you build your course. If you wait until after, you will be fighting an uphill battle. Ideally, you want to have a decent-sized group of people who have already shown they are interested in what you are doing – preferably by signing up for your e-mail list – and who will be likely to buy when you launch the course.

But, of course, that answer isn’t of much help if you hear it once you have built the course.

So, what’s the best way to market online courses if you haven’t already built and audience?

Based on my own experience selling a variety of educational products, one of the first places I would look for opportunities is with “mid-tier” podcasters and bloggers. These are people who have a decent-sized audience in the niche you are targeting, but have not yet jumped into the big leagues. Definitions of “decent sized” can vary greatly, but I’d be looking for at least 1000 subscribers, and preferably a lot more. (Lower numbers can be okay if the audience is really targeted to what you are offering.)

(You can, of course, also aim for the big leagues, but my aim here is to suggest a strategy that I feel is readily achievable for most of the people reading this post and that will have substantial impact.)

These people are almost always looking for content, and if you have developed a course, it should not be a stretch for you to do a brief audio or e-mail interview in which you provide three highly useful tips from the course. Easy for you. Easy for the podcaster or blogger. High value content for prospective buyers of your course.

And, by appearing on someone else’s platform, you get a nice does of social proof and validation of your authority – two key elements of influencing your market and winning over your audience.

A real bonus is if you can find individuals or companies running Webinars successfully in your niche. Offer to present and discuss some of your key course content through a Webinar and you may also be able to get the registration e-mails for the Webinar to help with building your own list. At a minimum, get a link to the landing page for your course included in the host’s follow up e-mail for the Webinar.

Teachable-smIf you are interested in how to launch a profitable online course as a vehicle for your subject matter expertise, I recommend Teachable’s free weekly Webinar on 7 Steps to Create and Launch Your First Profitable Online Course. And check out the Teachable platform in general. You can create a free course right away, and I know you will like what you see. – Jeff

Don’t hold back.

When you market online courses, it’s critical to put some of your best stuff out there so that people will trust that they will get even more value from the actual course.

“Amplify” the podcast episode, blog post, Webinar – whatever it is – like crazy in the social media channels where you have the most traction.

And make sure you always provide a link to a well-designed landing page to drive actual sales.

That’s what’s worked for me. How about you? What have you found to be most effective in your efforts to market online courses? Drop me a line and let me know.

Jeff

P.S. – Looking for great tools that can help you to market online courses (as well as building and growing your online course business in general)? Check out the Learning Revolutionary’s Toolbox.