Getting Serious About Your “Home Base”

Home base Website - photo of baseball player sliding into home base

Where do your prospective learners go to get details about you and your business? Where can they find strong evidence of the value you offer? Where will they return over time to find new offerings and continue their relationship with you?

For most of us, the answer is – or should be – our main Website, or home base Website,  as I refer to it in Leading the Learning Revolution.

Yes, it may be desirable to have a dedicated platform for managing and delivering your online courses, but most of these platforms don’t really have the flexibility to serve as the focal point of your online presence. And you definitely need a strong, evolving online presence if you are going to be a successful learning entrepreneur over the long haul.

This topic has been top of mind for me lately because one of the projects I’ve undertake is to refresh and revamp my various Web sites. (Yes, I actually have multiple sites that serve as “home bases” for different lines of business.)

Here are 3 key aspects of how I manage my Web sites. [Read more…]

But do I really need an online course platform?

Most people end up on the Learning Revolution Web site because they are looking for an online course platform. And not just any online course platform – they want to be able to sell online courses.

Image of wooden platform to suggest online course platform

That’s all well and good – and I’m happy to provide what help I can – but it’s always worth pausing to ask whether you really need a specialized online course platform. [Read more…]

5 Essential Methods for Sharpening the Saw

In my last post, I highlighted a number of ways in which we can all seek to elevate our visibility and authority as experts. My reason for focusing on this topic was that, if you want to sell online courses or any other sort of knowledge-based offering, it helps tremendously to be known as an expert.

Photo of sharpening the saw (circular saw)

The flip side of this effort, of course, is actually being able to deliver the goods.

Based on the many e-mail exchanges I have had with readers, most Learning Revolution subscribers tend to have substantial expertise and experience in their chosen field. I’d like to think I do as well, but I know the effort to maintain and increase expertise is a lifelong process. Here’s some of what I do on an ongoing basis to keep the saw sharp and make sure there is real legitimacy behind my efforts to elevate my expertise. [Read more…]

7 Ways to Elevate Your Expertise

When it comes to selling online courses and other knowledge offerings, being an expert in your field or industry is certainly important. But for most of the readers here on Learning Revolution, that’s already a done deal. They are experts. The bigger challenge right now is how to become known as an expert.

known as an expert - compass with needle pointing the word expert

Believe me, this is familiar territory for me. Most of my work – and by extension, my income – is heavily dependent upon me being known as an expert – and that has to be based on a heck of a lot more than me just saying I’m an expert (which, of course, anyone can do).

Become Known as an Expert: 7 Focus Areas

So, with the hope that it will be of some help to readers here, I thought I’d share seven areas I focus on to make my expertise more visible. For my money, anyone who really wants to be known as expert – and increase the chances of pulling prospective customers to them – needs to be doing at least some of what follows. [Read more…]

Hitting Your Strategic Sweet Spot with the 3M Model

With a new year upon us, I’m starting to take action on things I want to do better or differently to hit my strategic sweet spot. Knowing that many readers may be doing, or planning to do the same thing, I thought I’d revisit and share a deceptively simple visual I use for focusing my business ideas.

I call it the “3M” model – not because it has anything to do with Post-It notes (though those can be useful!), but because it focuses on three factors that I think are essential for success with a business or even a specific product (like an online course).

These are: market, means, and motivation.

Image of Strategic Sweet Spot - Venn Diagram of Market-Means-Motivation Circles

In a nutshell, there has to be demand for the product you plan to sell (market), you have to have the capabilities necessary for creating and delivering it (means), and for real success, you have to truly driven to create significant value through making the product available (motivation).

If any of these factors is weak or missing, your efforts will be off center – as suggested in the graphic above – and you will either fail entirely or be much less successful than you could be.

I cover each of these areas in more detail in what follows and also include links to a range of tools I hope you will find helpful. [Read more…]