One of my personal “best practices” is to keep a “Do This Now” e-mail folder of tips and techniques that can help me grow my business. When I find something really useful and actionable, I e-mail it to myself, put it in that folder, and then act on it as soon as possible. (I also don’t let the folder grow beyond 10 items – at that point, something has to get done and removed before anything else is added.)
Naturally, many of the tips I collect are highly valuable not just for me but for anyone trying to sell online courses or other educational experiences, so I thought I’d share some recent items that I found very valuable. These cover three areas that I think are essential for effectively marketing educational products (each of which I cover in Leading the Learning Revolution): blogging, e-mail, and Google Adwords.
Here you go: