Talking Rapid E-learning with the Articulate Tom Kuhlmann

Tom-KuhlmannWhat if you could leverage a tool you probably already have on your computer and already know how to use as the basis for creating first-rate online education?

As many readers may already know, you can.

That tool is PowerPoint, and using it to create online education is one of the most popular forms of what usually gets referred to as “rapid e-learning.”

My guest for this episode has probably done more than any other single individual to make rapid e-learning a household term in the training industry. Tom Kuhlmann is the Vice President of Community for Articulate, makers of the popular Rapid E-learning Studio and Storyline products, and author of the wildly popular Rapid E-learning Blog.

When I say “wildly popular,” I don’t just mean wildly popular for a training blog: I mean wildly popular for any blog. Tom has built a base of more than 100,000 highly engaged subscribers over the past several years and has played a key role in driving the company’s growth.

In this interview you’ll find out more from Tom about the blog – like how on earth he got 100,000 subscribers for an e-learning blog! – and about his perspectives on e-learning and learning in general.

One of the things I ask Tom about – and this is something I quote him on in the book Leading the Learning Revolution – is his tips for how your average subject matter expert can create a decent piece of online education. Most experts, after all, don’t tend to be professional instructional designers or an e-learning developer.

Listen in for Tom’s advice.

Play the Podcast

Podcast: Play in new window | Download | iTunes

Get the Show Notes

03:18 – Intro of Tom Kuhlmann, Vice President of Community for Articulate.

03:40 – What on earth made the Rapid E-learning Blog take off like it did?! Tom himself was surprised – he thought maybe 15,00Tom-Kuhlmann-20 would be a home run.

[Read more…]

Boost Your Brand and Rocket Your Reputation with Dorie Clark

Dorie Clark - Branding Expert - PhotoWondering how to really stand out and create long-term customer loyalty in the competitive market for lifelong learning, continuing education, and training? Building brand and developing a rock-solid, trustworthy reputation have never been more important, and few people know more about how to do these things than my guest on this episode of the Learning Revolution Podcast: Dorie Clark.

Dorie is a branding and marketing expert who shares her insights regularly in well-traveled channels like the Harvard Business Review blog network and Forbes. Her new book, Reinventing You: Define Your Brand, Imagine Your Future – the focus of this podcast – was published by Harvard Business Press Books. Her most recent book – definitely relevant for anyone visiting this is site –  is Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

I knew Dorie was just the person to talk to when it came to exploring how education businesses – from training firms, to associations, to individual subject matter experts – can better manage their presence and impact in the market place. Listen in for some great insights and practical tips on how you can boost your brand and rocket your reputation.

Listen to the Podcast

Podcast: Play in new window | Download | iTunes

Show Notes

00:42 – Get the podcast on the free Instacast or Stitcher Radio apps to download or stream it to you mobile phone or tablet without having to connect to your computer to sync.

[Read more…]