Getting Serious About Your “Home Base”

Home base Website - photo of baseball player sliding into home base

Where do your prospective learners go to get details about you and your business? Where can they find strong evidence of the value you offer? Where will they return over time to find new offerings and continue their relationship with you?

For most of us, the answer is – or should be – our main Website, or home base Website,  as I refer to it in Leading the Learning Revolution.

Yes, it may be desirable to have a dedicated platform for managing and delivering your online courses, but most of these platforms don’t really have the flexibility to serve as the focal point of your online presence. And you definitely need a strong, evolving online presence if you are going to be a successful learning entrepreneur over the long haul.

This topic has been top of mind for me lately because one of the projects I’ve undertake is to refresh and revamp my various Web sites. (Yes, I actually have multiple sites that serve as “home bases” for different lines of business.)

Here are 3 key aspects of how I manage my Web sites. [Read more…]

Benefits of blogging. Or, is your blog the asset it should be?

Image of word cloud with blog largest - benefits of blogging

The benefits of blogging are huge.

If I had to name the three things I’ve done over the years that have enabled me to break free from working for others and create an income and lifestyle based on my own terms, consistently building e-mail lists and speaking – whether at conferences or via digital channels – would be number two and three on the list.

But number one – by a long shot – would be blogging.

That may go against what you hear in other places. Blogging just isn’t as trendy as it once was, and truth be told, I don’t spend quite as much time on it as I once did (more on that in the future). But when I reflect on what has fueled the success I’ve had to date, it’s clear to me that nothing else has been as big a factor.

There are at least three huge benefits of blogging.

[Read more…]

The Learning Revolutionary’s Toolbox – Create Online Education Products Today!

Essential Tools for Creating and Selling Online Education Products

Do you want to create and sell online courses or other online education products? Captivate and convert your audience with compelling educational content marketing? Then you won’t want to miss out on The Learning Revolutionary’s Toolbox.

The toolbox is a free eBook I put together to accompany the full-fledged book Leading the Learning Revolution. It’s packed with a run down of all the tools you need to establish a home base and create a wide variety of educational content for your training and education business,content marketing efforts, or both. Here’s the table of contents:

  • Introduction
  • So, Let’s Get Started
  • Create and Manage a Home Base
  • Produce and Deliver Video
  • Record a Screencast
  • Produce and Deliver Audio
  • Create Images with Impact
  • Host a Webinar or Webcast
  • Sweat the Details on Documents
  • Tools for the Advanced Revolutionary
    • Rapid Course Creation Tools
    • Learning Management Systems
    • Some Hosted LMS Options
  • Sourcing and Outsourcing
  • Quick Wrap-Up and Feedback

To get it, just visit the Tools page for the download link. No e-mail or other info is required.