Learning Management System for Small Business to Sell Online Courses

The learning management system for small business category has improved dramatically in the past few years for businesses interested in selling online courses. It used to be that if you wanted to sell courses, you either had to develop custom software or bolt e-commerce onto platforms that were built for corporate training or delivering college classes. Needless to say, this usually came with plenty of headaches and and a less than ideal experience for customers and channel parters.

Learning Management System for Small Business - Photo of Learning Management System return key on keyboard

These days, many small businesses may be able to take advantage of the new breed of platforms geared toward solopreneurs and very small entrepreneurial businesses that I cover in 15 Platforms to Publish and Sell Online Courses. This is particularly true, for example, of Teachable, which has begun expanding its efforts to support enterprise customers.

However, based on my own experiences and feedback from many small business owners, some of these platforms may not meet the more sophisticated demands of established businesses, particularly those that already have a significant base of face-to-face education customers. That’s why I decided to create a separate “learning management system for small business” page.  The following is my short list of platforms to consider. [Read more…]

The 4 Critical Components of a Successful Product Launch Formula

product-launch-formulaDo a quick search phrases like “launch online product,” successful product launch,” or “product launch formula” and you will see that a lot of people – perhaps even you – seem to be looking for insight into how to get a new product off the ground successfully. And there are plenty of self-appointed “gurus” out there happy to take your money in exchange for their “formula.”

Of course, if your goal, like the goal of most readers here, is to sell online courses and other educational products, then there is no denying that having a sure fire product launch formula would be incredibly valuable. What may not be so valuable is forking over hundreds or even thousands of dollars – and usually quite a bit of time – to get access to some guru’s secret formula.

Why? Because there is no secret formula.

Yes, there are always new tools and techniques you can pick up to improve how you build and launch a product, but the fundamentals of a successful launch are well established at this point. If you don’t have them in place, fancy tools and techniques are practically worthless.

So what are the fundamentals of a successful product launch formula? Here they are – no credit card required: [Read more…]