Selling with Webinars – and Selling Webinars

Want to learultimate-webinarn more about how Webinars can help you generate more sales for your education business?

Looking for an example of hugely successful – and profitable – Webinar-based event?

If you have read, or are at least moderately familiar with Leading the Learning Revolution, you know that it talks quite a bit not only about selling Webinars as educational products but also about selling with Webinars – that is, using Webinars as a way to generate leads and convert them into customers.

You may also know that Michael Stelzner of Social Media Examiner was one of the many great people interviewed when writing Leading the Learning Revolution (Here’s Mike talking about virtual conferences.)

Well, in a recent edition of the fabulous Social Media Marketing Podcast, Mike Stelzner talks about Webinars with  Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast. I won’t provide a ton of detail here because you can simply go get the podcast and the extensive show notes at:

I will, however, add a bit of value.

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Association Mavens & the Learning Revolution

Association Mavens - Learning Revolution

After a long pause, I am back with a new episode of the Learning Revolution podcast. In this one, the tables are turned, and instead of me interviewing someone, I get interviewed by Bryan Kelly of Association Mavens. We talk about how the Learning Revolution is impacting trade and professional associations, and in the process, highlight many of the key points from the book.

While associations are the focus of this episode, I’ll stress that the topics covered really apply to any of the audiences for the Leading the Learning Revolution – speakers, trainers, consultants, businesses interested in educational content marketing.

Finally, I’ll note that this is the final episode of the podcast. Having started it primarily as a way to publish the interviews I did for the book, I’ve decided that it has pretty much run its course. If you have not listened to earlier episodes, I certainly encourage you to do that. I also encourage you to subscribe (or stay subscribed), as I plan to announce a new podcast via this platform at some point in the not too distant future.

In the meantime, pop in those earbuds or slap on those head phones and listen in to the interview with Bryan Kelly.

Listen to the Podcast

Listen in below or subscribe on iTunes or Stitcher Radio.

Podcast: Play in new window | Download | iTunes | Stitcher Radio

Get the Show Notes

04:42 – Kick-off of Association Mavens and introduction of yours truly – Jeff Cobb – author of Leading the Learning Revolution and founder of Tagoras.

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Michael Stelzner of Social Media Examiner: How Virtual Conferences Can Mean Real Revenue

I recorded all of the interviews for Leading the Learning Revolution for use as podcast episodes, and this is the first one I released.

In this launch episode, I talk with Michael Stelzner, founder of Social Media Examiner, host of the Social Media Marketing Podcast, and author of Launch: How to Quickly Propel Your Business Beyond the Competition, and a big believer in the virtual conference business model. If anyone knows how to take content online and turn it into a successful business, Stelzner certainly does. Get your notepad ready, and listen in for some great inspiration and practical tips.

Play the Podcast

Podcast: Play in new window | Download | iTunes

Get the Show Notes

00:50 Introduction of Michael Stelzner, founder of Social Media Examiner, host of the Social Media Marketing Podcast, and author of  Launch and Writing White Papers.

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