A lot of people end up on this site because they are seeking success selling online courses and usually have come across my 15 Platforms for Selling Online Courses post. As you might expect, I also get a lot of e-mails from people sharing their challenges and asking for advice. If there is one common thread that tends to run though these e-mails its this: too much focus on technology.
People want to know which platform to use. Which course tools are best. How to best host videos, or Webinars, or eBooks, or …. name your product of choice.
But the thing is, when it comes to success selling online courses, these things are not what makes the difference. [Read more…]