7 Ways to Elevate Your Expertise

Whether your aim is to sell online courses, become a consultant, or otherwise make money off of your smarts, being an expert in your field or industry is certainly important. But for most of the readers here on Learning Revolution, that’s already a done deal. They are experts. The bigger challenge right now is how to become known as an expert.

known as an expert - compass with needle pointing the word expert

Believe me, this is familiar territory for me. Most of my work – and by extension, my income – is heavily dependent upon me being known as an expert – and that has to be based on a heck of a lot more than me just saying I’m an expert (which, of course, anyone can do).

Become Known as an Expert: 7 Focus Areas

So, with the hope that it will be of some help to readers here, I thought I’d share seven areas I focus on to make my expertise more visible. For my money, anyone who really wants to be known as expert – and increase the chances of pulling prospective customers to them – needs to be doing at least some of what follows. [Read more…]

Everything is a production event

It’s a simple but powerful rule to embrace when you are in the learning business.

Whenever you have a knowledge or learning experience to share with the world, consider the multiple ways in which you can reuse and repurpose that content whether as part of learning and education products you create or as free content you provide to demonstrate value.

With this rule in mind, starting with video is usually the best way to go, whether that means putting yourself in front of a camera, or recording a Webinar or Google Hangout session.

Once you have video you can: [Read more…]

Getting an Edge with Virtual Events – A Conversation with Michael Doyle

Michael DoyleWhat if you could deliver not just the occasional video, Webinar, or online course to your audience, but a bona fide virtual event?

Turns out you can even if you are a small organization or  a solopreneur. And – here’s a bonus – it can be highly profitable part of your business model.

In this episode of Learning Revolution, you’ll learn all about what’s going on in the world of virtual events from one of the true experts in the field: Michael Doyle of the Virtual Edge Institute. One of the reasons I wanted to be sure to have Michael on the show is that I feel like he makes virtual events feel doable. They don’t have to be expensive, high production value extravangzas to get the job done. I’m bettin’ you’re gonna feel that way too by the time you are done with this episode – and you may also feel ready to start planning an event of your own.

So, kick back, set the volume just right, and listen in. (And, of course, be sure to tell the world you are listening to Learning Revolution.)

Listen to the Podcast

Listen in below or subscribe on iTunes or Stitcher Radio.

Podcast: Play in new window | Download | iTunes

Get the Show Notes

00:35 – Shout out to the folks at the Community Learning Network.

01:48 – Introduction of Michael Doyle, Executive Director of the Virtual Edge Institute.

[Read more…]

Michael Stelzner of Social Media Examiner: How Virtual Conferences Can Mean Real Revenue

I recorded all of the interviews for Leading the Learning Revolution for use as podcast episodes, and this is the first one I released.

In this launch episode, I talk with Michael Stelzner, founder of Social Media Examiner, host of the Social Media Marketing Podcast, and author of Launch: How to Quickly Propel Your Business Beyond the Competition, and a big believer in the virtual conference business model. If anyone knows how to take content online and turn it into a successful business, Stelzner certainly does. Get your notepad ready, and listen in for some great inspiration and practical tips.

Play the Podcast

Podcast: Play in new window | Download | iTunes

Get the Show Notes

00:50 Introduction of Michael Stelzner, founder of Social Media Examiner, host of the Social Media Marketing Podcast, and author of  Launch and Writing White Papers.

[Read more…]