Getting Serious About Your “Home Base”

Home base Website - photo of baseball player sliding into home base

Where do your prospective learners go to get details about you and your business? Where can they find strong evidence of the value you offer? Where will they return over time to find new offerings and continue their relationship with you?

For most of us, the answer is – or should be – our main Website, or home base Website,  as I refer to it in Leading the Learning Revolution.

Yes, it may be desirable to have a dedicated platform for managing and delivering your online courses, but most of these platforms don’t really have the flexibility to serve as the focal point of your online presence. And you definitely need a strong, evolving online presence if you are going to be a successful learning entrepreneur over the long haul.

This topic has been top of mind for me lately because one of the projects I’ve undertake is to refresh and revamp my various Web sites. (Yes, I actually have multiple sites that serve as “home bases” for different lines of business.)

Here are 3 key aspects of how I manage my Web sites. [Read more…]

But do I really need an online course platform?

Most people end up on the Learning Revolution Web site because they are looking for an online course platform. And not just any online course platform – they want to be able to sell online courses.

Image of wooden platform to suggest online course platform

That’s all well and good – and I’m happy to provide what help I can – but it’s always worth pausing to ask whether you really need a specialized online course platform. [Read more…]