Moved to Massive Model Meets Minimum Viable Product
Landing Pages 101 for Selling Online Courses (and Just About Anything Else)
Landing Pages 101 provides a brief introduction and “how to” for a tool I emphasize in a number of places in Leading the Learning Revolution: landing pages. Also known as sales pages, these are the pages on your Web site – like the one pictured below – where you convince your visitors to actually do something. It …
Landing Pages 101 for Selling Online Courses (and Just About Anything Else)Read More
The “White Magic” of Listening to Your Market
Stop jabbering like a magpie. Notice what’s actually happening, not just what you think is happening or wish were happening. Look and listen. – Epictetus A while back a friend gave me a copy of Brian Tracy’s book on advanced selling principles. I found the book relatively useful overall, but one thing about it that …
Talkin’ ’bout a revolution
In the late 1990s, I got some of my initial experience in online education working for a start-up that planned to capture content from top 25 business schools and channel it into community colleges. Those were heady days. We were out to change the world, and like many dotcom companies, we raised – and spent …