I was really struck by some data that came out of a Pew Internet Research report on lifelong learning a while back. According to the report, 61 percent of U.S. adults have “little or no awareness” of the concept of distance learning. And, while 74 percent said they had engaged in some sort of personal …
Why you probably already know how to market your online course
There’s a great old song by the band America with a line that goes “Oz never did give nothing to the Tin Man, that he didn’t already have.” The Tin Man, you may remember, was the Wizard of Oz character who wanted a heart. He didn’t have one – or so he thought – because …
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The Benefits of Risk Taking for Learning
I was running around the stage spouting gibberish while another student translated what I said into normal English. I am sure I looked and sounded like a compete idiot, no two ways about it. Somewhere in the back of my mind was the uncomfortable realization that anyone in the audience could film this and post …
Are you offering enough exclusivity?
I’ve noted many times before that edupreneurs need to focus on delivering valuable, discernible outcomes and be as clear as possible about articulating those outcomes as part of the marketing process. A big part of delivering value, of course, is the content you provide. But, in many ways, this is the easy part. It is …
5 Keys to Picking the Best Online Course Platform for Your Business
Let’s face it – deciding on a platform for hosting and delivering your online courses can seem daunting. Even with great platforms like Thinkific available, it’s hard to get rid of that nagging question that dedicated course entrepreneurs always have in the back of their minds: “Is this really the best online course platform for me?” I’ve …
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5 Long-Term Challenges of the Edupreneur
I’m in the midst of re-thinking major aspects of my own business, and this naturally got me focusing on the major challenges we all face as we seek to grow our edubusinesses. I thought I’d share some of my thoughts in this post with the hope that they will helpful to you. In the early …
15 Ways to Validate Your Online Course Idea
Have you got what you think is a great online course idea, but are wondering if there is really a market for it? It’s a question every course creator faces: is this a product that will sell? Fortunately, it’s also one that technology makes easier—and more affordable—to solve than ever before. There are now many free and low …
Can you still make big money with online courses?
It’s a question I find myself pondering more and more lately. We may have differing perspectives about what counts as “big money,” but for me, a course has to be capable of generating six figures annually before I will count it as big money. Even if your number is somewhat lower (and especially if it …