In the most basic way, marketing your educational products is no different than marketing other types of products and services: you have to have a great offering, and you have to make sure the right people know and care about it. Unfortunately, I find too many edupreneurs get obsessed with the first part – the …
How to Create Landing Pages That Convert
If you want to convert your Web site visitors into customers for your online courses or other products, you have to know how to create landing pages that convert. Period. Also known as sales pages, landing pages are the pages on your Web site – like the one pictured below – where you convince your …
Kajabi Review – Powerful All-In-One Solution
Updated May 24, 2020 – While there are plenty of Kajabi reviews out there, this one is written from the perspective of someone with more than 20 years of e-learning industry experience. Just as importantly, it’s written from the perspective of someone who has been an entrepreneur in the business of learning for nearly all …
Notes on the New Learning Revolution Web site
I’ve just recently launched the version for the Learning Revolution Web site you are currently visiting and I thought share some notes on the launch that you might find useful in thinking about your own Web site. Theme and Hosting First, I stuck with WordPress and a StudioPress theme for this site. For building a …
Making Microlearning Part of Your Business Model
If you pay any attention to the world of corporate learning and development you know that “microlearning” has been one of the biggest buzzwords for a few years now. What is microlearning? Go searching and you will find all sorts of problematic definitions of it, but I think of it as the minimum effective dose …
Teachable Review
Updated October 15, 2019 – If you are selling or thinking about selling online courses, you don’t have to do much searching to come up with a Teachable review. There are plenty out there. What makes this the best Teachable review, aside from the fact that it is extremely thorough, is that it is written …
The Market for Online Courses – 2019 and Beyond
If you are in the business of selling online courses and/or other learning experiences – it pays to know what the market landscape looks like in the foreseeable future. Without that kind of foresight, it’s impossible to be strategic and plan effectively for the coming year. So, what can you expect in 2019 and beyond?
7 Key Reasons Online Course Creators Fail at Selling
You’ve probably heard that the market for online courses is booming. That the global market for e-learning is projected to grow to more than US $240 billion by 2023, And, it seems like with a market that big, it would be relatively easy to build a thriving online course business. The truth, of course, is that the …
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