Do you want to build an audience, have influence, sell, establish yourself as an authority, or grow your own business? (Or all of the above?) If you do, there is one skill that is arguably more important than any other you can possess.
You guessed it: the ability to write.
Even with the huge range of choices we now have for creating and consuming content, the written word is still at the core of the vast majority of our communication. We post it, Tweet it, use it to script out speeches, marketing campaigns, videos, games, and any number of personal profiles we share across the Web. Search engines use it to find us – or not. We comment, and are commented upon.
Given how powerful writing is, it pays to cultivate it as a habit and make writing for content marketing one of your most powerful tactics. Pondering that thought, it occurred to me as I was practicing my own writing habit this morning that I should revisit and share some of what I have written on the topic before. So, what follows is an excerpt (slightly adapted) from Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market. It’s from a section called “Writing It Together” in Chapter 7 of the book, “Cultivating the Content-Context Habit.”
