Host a Virtual Conference – 10 Tips for Success

Screenshot from Learning Technology Design Virtual Conference Web site

Back when I was writing Leading the Learning Revolution I was high on virtual conferences as a potential business model. Since then, my enthusiasm has only grown. More importantly, I’ve since gone through the process to launch and host a virtual conference and have been offering that conference – Learning • Technology • Design™ (LTD) – successfully for the past two years.

If you or your organization already offer a face-to-face conference, hosting a virtual conference can be be a natural way to reach even more people. If you don’t currently offer any sort of conference, launching a virtual conference can be a great way to expand your portfolio of offerings, attract new customers, and generate new revenue.

In an earlier post, I talked about some of the reasons I think virtual conferences are a business model all edupreneurs should consider. In this post, I offer tips for a successful virtual conference based off of my experience over the past two years as well as experience working with a range of clients that host virtual conferences. [Read more…]

When to Consider the Udemy Model

Are you a landlord or a tenant?

If you have read much of what I’ve written on online course platforms, you know I am mostly not a fan of the approach offered by platforms like Udemy and its alternatives – what I call the “market maker” business model.

The gist of this model is that one company – basically, a “landlord” – creates a market place in which individual course producers or other companies – basically, “tenants” – can sell their courses, usually in exchange for paying the landlord a share of the revenue.

Now, if you happen to be the landlord – as Udemy is – this model is fantastic. You create a highly-scalable content engine that generates a continuous revenue stream. If you are the tenant, on the other hand, this model usually limits your options in a number of ways, including: [Read more…]

3 Additional Income Streams for Course Entrepreneurs

Picture of coins stacked like revenue chartDo you want or need to generate additional revenue while you get your course up and running.

Would you like to significantly increase the revenue potential from each course you sell?

If either or both are of interest, you’ll definitely want to read about the three income streams I cover in this post.

Each can be used as a standalone way – i.e., separate from your courses – to generate revenue.

But, each can also be incorporated into your courses to help significantly boost the revenue potential of each course sale.

Here they are: [Read more…]

The Virtual Conference Business Model

image from LTD 2017 virtual conference business model

Anyone who has been following my writing for a while knows that I am an advocate of thinking “beyond courses” when it comes to building a learning-based business. For purposes of this post, I want to highlight one particular “beyond courses” business model. Namely, virtual conferences.

Virtual conferences are top of mind for me lately because my partner and I hosted one recently with very good results. We wound up with more than 250 people registered as well as a line up of sponsors and exhibitors. We also be recorded the whole things, so will have a follow-on product to offer (and to mine for future content and marketing).

Here are a number of reasons I think a virtual conference is worth considering, maybe even in advance of creating a course: [Read more…]

How to Become a Consultant

It has been more than ten years since I, with my wife as my partner, decided to become a consultant. We have grown substantially over those years and established ourselves as recognized experts and a trusted brand in the niche we serve. As a result, we have been able to lead a life which has given us the freedom to spend time with our young children, travel as a family, and in general, maintain a high standard of living.

Become A Consultant - Image suggesting consultant giving presentation

In short, the decision to become a consultant was a good one.

With close to a decade of experience under my belt, now seems like a good time to reflect on the what brought us success and, where possible, provide a smoother, shorter path for anyone who wants to start a consulting business. In this post, I cover what I feel are the five most fundamental steps of the pre-launch and launch stage. I will discuss growing a consulting business and other aspects of consulting in future posts. [Read more…]