If you are a subject matter expert hoping to build a consulting brand and grow consulting as part of your business, you’ve probably already noticed that simply adding a “Consulting” page to your Web site is not enough. I did that many years ago when I first launched into consulting and – you guessed it …
Selling Video Courses with OTT
As an edupreneur, you want to make your online courses as widely available and accessible as possible. Over-the-top, or OTT, platforms reach millions of people worldwide and can take your business to a whole new level. But what are they, and how can you take advantage of selling video courses with OTT? Find out now. …
Your Ultimate Guide to Pricing a Masterclass
There are many factors to consider when planning a masterclass, but pricing is one of the most important. Price too high and you’ll place yourself out of the market. Too low and you risk devaluing your teaching, or even losing money. Understanding how to maximize revenue without alienating learners is a skill that all edupreneurs …
How to Get Sponsors for Your Masterclass
Hosting a masterclass can be a financial gamble. Will enough learners sign up to cover your costs? What happens if you invest hours in planning your masterclass, but struggle to make a profit? Perhaps you want to teach learners who can’t afford to pay a large fee to join your masterclass, but you still want …
How to Plan an Online Masterclass
Online masterclasses can be great fun, but they’re also a lot of work. From finding the right platform and writing the class, to selling spots and getting reviews, a lot of moving parts need to come together seamlessly in order to make the masterclass a success. This undertaking might seem daunting, and many edupreneurs are …
How to Create and Host an Online Masterclass
As the market for online courses becomes increasingly crowded, it’s becoming harder to stand out and – with student expectations continuing to rise – it’s also harder to maintain a profitable price point for an ordinary self-paced online course. Edupreneurs need good approaches to bucking these trends and an important one to consider is offering …
How to Market Your Membership Site
Promoting a membership site can be difficult, especially at the beginning when there aren’t many members and you don’t have an active community using the site, generating content, and building a community. However, if you want to grow, you have to continue to work to market your membership site long after launch day has passed. …
How to Create Content for Membership Sites
There are many good learning management systems (LMSes) that will help you create and deliver online course content and many of these (like this one) will also help you build a full-featured membership Web site. Or, you can opt for dedicated membership site software like Mighty Networks or MemberPress. Either way, building your site is …