I’ve written before that the core of the business model for successful edupreneurs is empowerment, which basically comes down to asking – and answering – questions like “How will I make life better for my learners?” and “How will I empower them to do what they want to be able to do?” If you don’t …
7 Ways to Improve Your Online Course Retention Rate
The e-learning industry has experienced huge growth in recent years, but online courses still struggle to retain learners through to course completion. Studies show the average completion rate for Massive Open Online Courses (MOOCs) is only around 15 percent. Even a successful course will struggle to achieve more than 40 percent completion. Low levels of …
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The Benefits of Risk Taking for Learning
I was running around the stage spouting gibberish while another student translated what I said into normal English. I am sure I looked and sounded like a compete idiot, no two ways about it. Somewhere in the back of my mind was the uncomfortable realization that anyone in the audience could film this and post …
Adult Learning 101 for Edupreneurs
Adult Learning 101: If you aim to sell online courses, you need to give yourself a crash course in this topic. Today. One of the downsides of any rapidly growing market is that a lot of junk gets fed into it. The market for lifelong learning is certainly no exception. There is plenty of snoozer …
The Key to Long-Term Success as an Edupreneur: Demonstrating Educational Impact
An article in the Wall Street Journal a while back highlighted how corporate training programs are often a waste of time and money. With “little practical follow-up or meaningful assessments,” the article argued, “some 90% of new skills are lost within a year.” You can debate the validity of the research highlighted in the article if you want, …
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The Secret to Killer Education Products?
As you might expect, I get quite a lot of e-mails from people who want to start or grow an online education business. In nearly all of them, the focus is on what technologies to use for creating and selling courses. This focus is misdirected: as important as good, user-friendly technology is, it’s rarely going …