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Marketing

You are here: Home / Archives for Marketing
Amplifier dial turned to 11 for "Aplify your content" concept

How to Amplify Your Content Marketing

Executing a successful content marketing strategy is about more than simply generating as much content as you can, as fast as you can. You need to amplify your content – that is, share it and motivate others to share it – so that it has the impact you want. Getting the right content is vital …

How to Amplify Your Content MarketingRead More

E-mail marketing written on notepad with list of tasks - laptop above

The Course Creators Guide to E-mail Marketing

According to a study by McKinsey & Co., e-mail marketing can be up to 40 times more effective than social media. That might seem incredible, but social media networks are designed to separate people by demographics and interests, meaning even your top performing social media post or ad is only seen by small segments of …

The Course Creators Guide to E-mail MarketingRead More

Bearded young man with mic on boom at laptop - podcast content marketing concept

Podcast Content Marketing for Edupreneurs

Why is everybody suddenly talking about podcasts? Back in 2015, the majority of Americans had never even heard of them. But the next year the number who reported knowing what a podcast was topped 50 percent for the first time, and since then the figures have risen dramatically. Data from 2020 shows that 75 percent …

Podcast Content Marketing for EdupreneursRead More

Hands typing on laptop with WordPress on screen -Blogging to market your course business concept

Use Blogging to Market Your Course Business

If you are serious about creating an education-based business that will thrive over time, you need to be serious about blogging to market your business – specifically, about blogging as a form of content marketing for your business. With the possible exception of video, there are really no marketing approaches that beat blogging for enabling …

Use Blogging to Market Your Course BusinessRead More

Black letters spelling content marketing on white table top

The Course Creator’s Guide to Content Marketing

Whether your goal is to publish a diverse portfolio of educational products over the long haul or simply to launch your first online course, you need an audience – and effective content marketing is one of the most time-tested ways to build one. But what is content marketing, and how can it help your education …

The Course Creator’s Guide to Content MarketingRead More

$$$ price tag for pricing a masterclass concept

Your Ultimate Guide to Pricing a Masterclass

There are many factors to consider when planning a masterclass, but pricing is one of the most important. Price too high and you’ll place yourself out of the market. Too low and you risk devaluing your teaching, or even losing money. Understanding how to maximize revenue without alienating learners is a skill that all edupreneurs …

Your Ultimate Guide to Pricing a MasterclassRead More

Hands holding tablet with "Online Marketing" - promote your masterclasss concept

How to Promote Your Masterclass to Build Interest and Maximize Sales

Once you’ve created your masterclass, it’s time to promote your masterclass and begin selling spots. Your promotional efforts should be focused on three key stages: before the masterclass launches, during the sales period, and after the class has sold out. Promoting your masterclass before it exists Even before you’ve written a word of your masterclass, …

How to Promote Your Masterclass to Build Interest and Maximize SalesRead More

Tablet and people images suggesting online community

How to Market Your Membership Site

Promoting a membership site can be difficult, especially at the beginning when there aren’t many members and you don’t have an active community using the site, generating content, and building a community. However, if you want  to grow, you have to continue to work to market your membership site long after launch day has passed. …

How to Market Your Membership SiteRead More

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