Teach. Train. Lead Your Market.
You’ve probably heard that the market for online courses is booming. That the global market for e-learning is projected to grow to more than US $240 billion by 2023, And, it seems like with a market that big, it would be relatively easy to build a thriving online course business. The truth, of course, is that the …
7 Key Reasons Online Course Creators Fail at SellingRead More
Here’s something I haven’t done lately – and I am going to go out on a limb and guess you haven’t done it either: called up five to ten of my customers and asked them to tell me about the challenges they are facing these days. And then listened. And listened some more. And ideally, …
There’s a great old song by the band America with a line that goes “Oz never did give nothing to the Tin Man, that he didn’t already have.” The Tin Man, you may remember, was the Wizard of Oz character who wanted a heart. He didn’t have one – or so he thought – because …
Why you probably already know how to market your online courseRead More
Have you got what you think is a great online course idea, but are wondering if there is really a market for it? It’s a question every course creator faces: is this a product that will sell? Fortunately, it’s also one that technology makes easier—and more affordable—to solve than ever before. There are now many free and low …
Do a quick search phrases like “launch online product,” successful product launch,” or “product launch formula” and you will see that a lot of people – perhaps even you – seem to be looking for insight into how to get a new product off the ground successfully. And there are plenty of self-appointed “gurus” out …
The 4 Critical Components of a Successful Product Launch FormulaRead More
I recently did an interview with the folks at WP Tonic and I think it is worth highlighting for a number of reasons that apply to edupreneurs. Here’s the interview link: https://www.wp-tonic.com/podcast/269-wp-tonic-show-wednesday-interview-special-guest-jeff-cobb/ Here are the reasons:
Don’t miss this rock solid example of audience buildingRead More
I get a lot of questions about how to price online courses in my line of work. That’s certainly understandable: most edupreneurs understand, even if only intuitively, that the level at which you are able to price your offerings while still driving sales is one of the most fundamental determinants of your business success. Basically, …
How To Price Online Courses – 10 Tips from 20+ Years of ExperienceRead More
One of the issues readers write to me most often about is marketing, and many want recommendations for companies that will do their marketing for them. My usual thought when receiving these e-mails is that “if you are in the course business, you are in the marketing business, like it or not.” As I have …
