Teach. Train. Lead Your Market.
As an edupreneur, you are in the business of selling knowledge. Learners have a variety of considerations when they’re choosing a learning experience, including subject matter, pricing, course length, and accreditation, but primary among them is whose lessons they’re buying. As an edupreneur, before you sell your courses or other products you have to sell …
The 5 personal branding tips edupreneurs haven’t heard beforeRead More
In the most basic way, marketing your educational products is no different than marketing other types of products and services: you have to have a great offering, and you have to make sure the right people know and care about it. Unfortunately, I find too many edupreneurs get obsessed with the first part – the …
If you want to convert your Web site visitors into customers for your online courses or other products, you have to know how to create landing pages that convert. Period. Landing pages are the pages on your Web site where you convince your visitors to actually do something, usually something that involves handing over an …
You’ve probably heard that the market for online courses is booming. That the global market for e-learning is projected to grow to more than US $240 billion by 2023, And, it seems like with a market that big, it would be relatively easy to build a thriving online course business. The truth, of course, is that the …
7 Key Reasons Online Course Creators Fail at SellingRead More
Here’s something I haven’t done lately – and I am going to go out on a limb and guess you haven’t done it either: called up five to ten of my customers and asked them to tell me about the challenges they are facing these days. And then listened. And listened some more. And ideally, …
There’s a great old song by the band America with a line that goes “Oz never did give nothing to the Tin Man, that he didn’t already have.” The Tin Man, you may remember, was the Wizard of Oz character who wanted a heart. He didn’t have one – or so he thought – because …
Why you probably already know how to market your online courseRead More
Have you got what you think is a great online course idea, but are wondering if there is really a market for it? It’s a question every course creator faces: is this a product that will sell? Fortunately, it’s also one that technology makes easier—and more affordable—to solve than ever before. There are now many free and low …
Do a quick search phrases like “launch online product,” successful product launch,” or “product launch formula” and you will see that a lot of people – perhaps even you – seem to be looking for insight into how to get a new product off the ground successfully. And there are plenty of self-appointed “gurus” out …
The 4 Critical Components of a Successful Product Launch FormulaRead More
