Creating an online course is just a first step toward becoming an edupreneur. The hard part is selling it. There’s a lot of competition out there, with sites like Thinkific and Udemy hosting 100,000+ courses each. Standing out from the crowd and attracting learners to …
Content marketing adds value to your online posts, driving revenue and increasing your influence without breaking the bank. If you’re looking to start the new year by boosting your online presence, growing your business, and breaking free of relying on paid ads to get noticed, …
Are you ignoring social media SEO? When creating a content marketing strategy, Search Engine Optimization (SEO) usually plays a significant role in attracting visitors to your site. SEO strategy can be as simple or complicated as you make it, but the ultimate goal of all …
It’s difficult to overstate the importance of video for rapidly reaching a widespread online audience. YouTube alone has more than 2 billion active monthly users, watching 5+ billion videos uploaded by over 50 million content creators. Over 95 percent of the global internet population watches …
Executing a successful content marketing strategy is about more than simply generating as much content as you can, as fast as you can. You need to amplify your content – that is, share it and motivate others to share it – so that it has …
According to a study by McKinsey & Co., e-mail marketing can be up to 40 times more effective than social media. That might seem incredible, but social media networks are designed to separate people by demographics and interests, meaning even your top performing social media …
Why is everybody suddenly talking about podcasts? Back in 2015, the majority of Americans had never even heard of them. But the next year the number who reported knowing what a podcast was topped 50 percent for the first time, and since then the figures …
If you are serious about creating an education-based business that will thrive over time, you need to be serious about blogging to market your business – specifically, about blogging as a form of content marketing for your business. With the possible exception of video, there …
