Teach. Train. Lead Your Market.
I recently did an interview with the folks at WP Tonic and I think it is worth highlighting for a number of reasons that apply to edupreneurs. Here’s the interview link: https://www.wp-tonic.com/podcast/269-wp-tonic-show-wednesday-interview-special-guest-jeff-cobb/ Here are the reasons:
Don’t miss this rock solid example of audience buildingRead More
I get a lot of questions about how to price online courses in my line of work. That’s certainly understandable: most edupreneurs understand, even if only intuitively, that the level at which you are able to price your offerings while still driving sales is one of the most fundamental determinants of your business success. Basically, …
How To Price Online Courses – 10 Tips from 20+ Years of ExperienceRead More
One of the issues readers write to me most often about is marketing, and many want recommendations for companies that will do their marketing for them. My usual thought when receiving these e-mails is that “if you are in the course business, you are in the marketing business, like it or not.” As I have …
If you are a subject matter entrepreneur (or an entrepreneur of any sort, for that matter) building an engaged list of e-mail subscribers is essential. The big upside of a high quality list it that you have a direct line into the inbox of people who have asked to hear from you. There’s nothing that …
I was advising a friend recently on his course launch and he noted that a number of prospective buyers had told him the course was too expensive. Others told him they didn’t have the time. These are easily the two most common objections to buying an online courses, but neither of them is the real …
The Only Real Objection to Buying Your Online CourseRead More
If you want one simple action to improve your course business over night, it’s this: raise your prices. To understand why this is true, I’d like you to go through the mental exercise of tripling the price of one of your main (or perhaps your only) course. If you don’t have a course yet, simply …
I’ve written extensively about affiliate marketing as an opportunity for you to monetize your expertise and create additional revenue streams. In all of those cases, I mean being an affiliate for someone else’s products. But, of course, the reverse is also true: you can find people to market your products – including your courses – …
Qualities of Good Affiliates for Selling Your CoursesRead More
Online course failure. I was prompted to write about this topic because of a conversation I had recently with the financial director at an organization that is not getting good sales results for its online courses. The critical part of the conversation went something like this: Me: How did you know you had a market …
