If there is a single “secret” to succeeding with selling online courses or with any other business that involves marketing and selling your expertise, it’s finding and connecting with the audience for whatever you offer. Actually, that’s only part of the secret.
What I’ve learned about selling online courses
I’ve been working in the learning technology and adult education markets for nearly two decades now and I’ve been witness to the success and failures of many education business, including my own. Both as part of my own ongoing development and with the hope of being of some help to you, I thought I’d jot …
What’s the best way to market online courses?
What’s the best way to market online courses? Or any other courses, for that matter? I recently responded to a question on this topic that I received from a Learning Revolution subscriber. The person who contacted me: already has a course up and running on a platform, and was trying to figure out how to market it. …
3 Valuable Resources from My “Do This Now” Folder – Marketing Edition
One of my personal “best practices” is to keep a “Do This Now” e-mail folder of tips and techniques that can help me grow my business. When I find something really useful and actionable, I e-mail it to myself, put it in that folder, and then act on it as soon as possible. (I also …
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Selling with Webinars – and Selling Webinars
Want to learn more about how Webinars can help you generate more sales for your education business? Looking for an example of hugely successful – and profitable – Webinar-based event? If you have read, or are at least moderately familiar with Leading the Learning Revolution, you know that it talks quite a bit not only about …
Writing for Content Marketing: 5 Tips for Cultivating the Habit
Do you want to build an audience, have influence, sell, establish yourself as an authority, or grow your own business? (Or all of the above?) If you do, there is one skill that is arguably more important than any other you can possess. You guessed it: the ability to write. Even with the huge range of …
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Landing Pages 101 for Selling Online Courses (and Just About Anything Else)
Landing Pages 101 provides a brief introduction and “how to” for a tool I emphasize in a number of places in Leading the Learning Revolution: landing pages. Also known as sales pages, these are the pages on your Web site – like the one pictured below – where you convince your visitors to actually do something. It …
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The “White Magic” of Listening to Your Market
Stop jabbering like a magpie. Notice what’s actually happening, not just what you think is happening or wish were happening. Look and listen. – Epictetus A while back a friend gave me a copy of Brian Tracy’s book on advanced selling principles. I found the book relatively useful overall, but one thing about it that …