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Marketing

You are here: Home / Archives for Marketing

What I’ve learned about selling online courses

I’ve been working in the learning technology and adult education markets for nearly two decades now and I’ve been witness to the success and failures of many education business, including my own. Both as part of my own ongoing development and with the hope of being of some help to you, I thought I’d jot …

What I’ve learned about selling online coursesRead More

Photo of woman working on laptop to create an online course

What’s the best way to market online courses?

What’s the best way to market online courses? Or any other courses, for that matter? I recently responded to a question on this topic that I received from a Learning Revolution subscriber. The person who contacted me: already has a course up and running on a platform, and was trying to figure out how to market it. …

What’s the best way to market online courses?Read More

3 Valuable Resources from My “Do This Now” Folder – Marketing Edition

One of my personal “best practices” is to keep a “Do This Now” e-mail folder of tips and techniques that can help me grow my business. When I find something really useful and actionable, I e-mail it to myself, put it in that folder, and then act on it as soon as possible. (I also …

3 Valuable Resources from My “Do This Now” Folder – Marketing EditionRead More

Selling with Webinars – and Selling Webinars

Want to learn more about how Webinars can help you generate more sales for your education business? Looking for an example of hugely successful – and profitable – Webinar-based event? If you have read, or are at least moderately familiar with Leading the Learning Revolution, you know that it talks quite a bit not only about …

Selling with Webinars – and Selling WebinarsRead More

Writing for Content Marketing: 5 Tips for Cultivating the Habit

Do you want to build an audience, have influence, sell, establish yourself as an authority, or grow your own business? (Or all of the above?) If you do, there is one skill that is arguably more important than any other you can possess. You guessed it: the ability to write. Even with the huge range of …

Writing for Content Marketing: 5 Tips for Cultivating the HabitRead More

Landing Pages 101 for Selling Online Courses (and Just About Anything Else)

Landing Pages 101 provides a brief introduction and “how to” for a tool I emphasize in a number of places in Leading the Learning Revolution: landing pages. Also known as sales pages, these are the pages on your Web site – like the one pictured below – where you convince your visitors to actually do something. It …

Landing Pages 101 for Selling Online Courses (and Just About Anything Else)Read More

Listen to Market - Image of hand cupped over ear

The “White Magic” of Listening to Your Market

Stop jabbering like a magpie. Notice what’s actually happening, not just what you think is happening or wish were happening. Look and listen. – Epictetus A while back a friend  gave me a copy of Brian Tracy’s book on advanced selling principles. I found the book relatively useful overall, but one thing about it that …

The “White Magic” of Listening to Your MarketRead More

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