Online course failure. I was prompted to write about this topic because of a conversation I had recently with the financial director at an organization that is not getting good sales results for its online courses. The critical part of the conversation went something like this: Me: How did you know you had a market …
The Course Itself Is Less Than Half the Battle
For much of my consulting career I’ve been a follower of Alan Weiss, the Million Dollar Consultant, and I can remember being struck many years ago by an assertion he made about what it takes to be a successful consultant: You need to spend more than half of your time marketing. This was a response …
7 Ways to Elevate Your Expertise
Whether your aim is to sell online courses, become a consultant, or otherwise make money off of your smarts, being an expert in your field or industry is certainly important. But for most of the readers here on Learning Revolution, that’s already a done deal. They are experts. The bigger challenge right now is how to become …
Using SEO to Sell Online Courses
Are you using SEO to sell online courses? My guess is “not so much.” In my experience, most of the people who get into the online course business are – not surprisingly – focused on building courses. They tend to be passionate about their particular area of knowledge and expertise, and very often, much less …
How to Build An Audience for Selling Online Courses
If there is a single “secret” to succeeding with selling online courses or with any other business that involves marketing and selling your expertise, it’s finding and connecting with the audience for whatever you offer. Actually, that’s only part of the secret. The other part is that quality generally matters a great deal more than …
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What I’ve learned about selling online courses
I’ve been working in the learning technology and adult education markets for nearly two decades now and I’ve been witness to the success and failures of many education business, including my own. Both as part of my own ongoing development and with the hope of being of some help to you, I thought I’d jot …
What’s the best way to market online courses?
What’s the best way to market online courses? Or any other courses, for that matter? I recently responded to a question on this topic that I received from a Learning Revolution subscriber. The person who contacted me: already has a course up and running on a platform, and was trying to figure out how to market it. …
3 Valuable Resources from My “Do This Now” Folder – Marketing Edition
One of my personal “best practices” is to keep a “Do This Now” e-mail folder of tips and techniques that can help me grow my business. When I find something really useful and actionable, I e-mail it to myself, put it in that folder, and then act on it as soon as possible. (I also …
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