For much of my consulting career I’ve been a follower of Alan Weiss, the Million Dollar Consultant, and I can remember being struck many years ago by an assertion he made about what it takes to be a successful consultant: You need to spend more than half of your time marketing. This was a response …
7 Ways to Elevate Your Expertise
Whether your aim is to sell online courses, become a consultant, or otherwise make money off of your smarts, being an expert in your field or industry is certainly important. But for most of the readers here on Learning Revolution, that’s already a done deal. They are experts. The bigger challenge right now is how to become …
Using SEO to Sell Online Courses
Are you using SEO to sell online courses? My guess is “not so much.” In my experience, most of the people who get into the online course business are – not surprisingly – focused on building courses. They tend to be passionate about their particular area of knowledge and expertise, and very often, much less …
What I’ve learned about selling online courses
I’ve been working in the learning technology and adult education markets for nearly two decades now and I’ve been witness to the success and failures of many education business, including my own. Both as part of my own ongoing development and with the hope of being of some help to you, I thought I’d jot …
What’s the best way to market online courses?
What’s the best way to market online courses? Or any other courses, for that matter? I recently responded to a question on this topic that I received from a Learning Revolution subscriber. The person who contacted me: already has a course up and running on a platform, and was trying to figure out how to market it. …
3 Valuable Resources from My “Do This Now” Folder – Marketing Edition
One of my personal “best practices” is to keep a “Do This Now” e-mail folder of tips and techniques that can help me grow my business. When I find something really useful and actionable, I e-mail it to myself, put it in that folder, and then act on it as soon as possible. (I also …
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Selling with Webinars – and Selling Webinars
Want to learn more about how Webinars can help you generate more sales for your education business? Looking for an example of hugely successful – and profitable – Webinar-based event? If you have read, or are at least moderately familiar with Leading the Learning Revolution, you know that it talks quite a bit not only about …
Writing for Content Marketing: 5 Tips for Cultivating the Habit
Do you want to build an audience, have influence, sell, establish yourself as an authority, or grow your own business? (Or all of the above?) If you do, there is one skill that is arguably more important than any other you can possess. You guessed it: the ability to write. Even with the huge range of …
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