For much of my consulting career I’ve been a follower of Alan Weiss, the Million Dollar Consultant, and I can remember being struck many years ago by an assertion he made about what it takes to be a successful consultant: You need to spend more …
Whether your aim is to sell online courses, become a consultant or coach, or otherwise make money off of your smarts, being an expert in your field or industry is certainly important. But for most of the readers here on Learning Revolution, that’s already a done deal. …
Are you using SEO to sell online courses? My guess is “not so much.” In my experience, most of the people who get into the online course business are – not surprisingly – focused on building courses. They tend to be passionate about their particular …
I’ve been working in the learning technology and adult education markets for nearly two decades now and I’ve been witness to the success and failures of many education business, including my own. Both as part of my own ongoing development and with the hope of …
What’s the best way to market online courses? Or any other courses, for that matter? That’s not an easy question. There’s a lot of planning that goes into how to market online courses. You need to figure out a strategy that is optimal for your …
Do you want to build an audience, have influence, sell, establish yourself as an authority, or grow your own business? (Or all of the above?) If you do, there is one skill that is arguably more important than any other you can possess. You guessed it: …
Writing for Content Marketing: 5 Tips for Cultivating the Habit Read More »
Stop jabbering like a magpie. Notice what’s actually happening, not just what you think is happening or wish were happening. Look and listen. – Epictetus A while back a friend gave me a copy of Brian Tracy’s book on advanced selling principles. I found the …
