It’s no secret that the growing global demand for online courses has created a booming market for edupreneurs to tap. But even as online courses have become a part of everyday life, many course creators cling to misperceptions about what is required to build an impactful and successful online course. Unfortunately, these misperceptions or myths …
Making Microlearning Part of Your Business Model
If you pay any attention to the world of corporate learning and development you know that “microlearning” has been one of the biggest buzzwords for a few years now. What is microlearning? Go searching and you will find all sorts of problematic definitions of it, but I think of it as the minimum effective dose …
7 “Must Dos” for Running Successful Webinars
Are Webinars part of how you create and deliver online education? If they are, then you probably realize you are far from alone – the Web is jam packed with Webinars, many of them free, and a lot of them of pretty low quality. Whether you are trying to make money directly through selling Webinars …
Empowerment is Your Business Plan
I was really struck by some data that came out of a Pew Internet Research report on lifelong learning a while back. According to the report, 61 percent of U.S. adults have “little or no awareness” of the concept of distance learning. And, while 74 percent said they had engaged in some sort of personal …
Are you offering enough exclusivity?
I’ve noted many times before that edupreneurs need to focus on delivering valuable, discernible outcomes and be as clear as possible about articulating those outcomes as part of the marketing process. A big part of delivering value, of course, is the content you provide. But, in many ways, this is the easy part. It is …
5 Long-Term Challenges of the Edupreneur
I’m in the midst of re-thinking major aspects of my own business, and this naturally got me focusing on the major challenges we all face as we seek to grow our edubusinesses. I thought I’d share some of my thoughts in this post with the hope that they will helpful to you. In the early …
A “Universal Strategy” for Course Entrepreneurs?
Recently, I spent the day with a client’s board and various other stakeholders hashing out the strategy for their education business. This is an organization in a highly competitive learning market – lots of companies and individuals course entrepreneurs competing for business. It was a situation where it would be easy to think that investing …
When to Consider the Udemy Model
If you have read much of what I’ve written on online course platforms, you know I am mostly not a fan of the approach offered by platforms like Udemy and its alternatives – what I call the “market maker” business model. The gist of this model is that one company – basically, a “landlord” – …