Becoming a subject matter expert (SME) is one thing. Being recognized for your expertise is another. A thought leader is somebody who is recognized to be at the cutting edge of their field, an authority in their subject who provides valuable information and advice to …
What Is Thought Leadership — and How to Leverage It Read More »
If you are wondering how to create and sell online courses, you are in good company – and a lot of it. The capability to reach your target audience selling online courses, and generate revenue, grows each day. And the number of tools at your …
I’ve worked in the market for adult education for more than two decades. During that time, I’ve advised hundreds of education businesses, researched and written extensively on what it takes to succeed in the education business, and launched a range of educational products myself with …
A book I occasionally re-read is Steven Pressfield’s The War of Art. If you are an artist of any sort – and edupreneurs are artists – it is an essential read. I can’t think of another book that brings such clarity to the fundamental challenges …
Money is probably not a primary motivator for most people who teach or aspire to teach. You want to share your expertise, help people, maybe get a little recognition for having developed a high level of skills and knowledge. But, let’s face it, the bills …
I spend much of my time supporting edupreneurs by discussing how to teach online, but just as important is thinking about who can teach online. The short answer, of course, is that anyone can teach online. Successful edupreneurs come from all ages and backgrounds. Whether …
I have written before about the huge benefits of blogging for building an audience and creating a highly profitable, sustainable business. There’s no doubt about it: a blog that delivers consistently high value to your prospects and customers is an incredibly valuable asset for edupreneurs. …
Thinking Beyond Online Courses: Building Your Value Ramp Read More »
It’s no secret that the growing global demand for online courses has created a booming market for edupreneurs to tap. But even as online courses have become a part of everyday life, many course creators cling to misperceptions about what is required to build an …
7 Myths About Selling Online Courses Successfully Read More »
