Are you offering enough exclusivity?

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Image of red carpet with spot lights

I’ve noted many times before that edupreneurs need to focus on delivering valuable, discernible outcomes and be as clear as possible about articulating those outcomes as part of the marketing process.

A big part of delivering value, of course, is the content you provide. But, in many ways, this is the easy part. It is the explicit part, and it is usually what is most easily copied by your competitors (no matter how much you are convinced you have some sort of “double secret” approach to your topic.) [Read more…]

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A “Universal Strategy” for Course Entrepreneurs?

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Chess Board - Strategy Selling Courses

Recently, I spent the day with a client’s board and various other stakeholders hashing out the strategy for their education business. This is an organization in a highly competitive learning market – lots of companies and individuals course entrepreneurs competing for business.

It was a situation where it would be easy to think that investing heavily in technology or producing the best possible courses would win the day. But, really, everyone in the market is pursuing this approach to the greatest extent possible. It is, as one astute board member put it, “table stakes” at this point.

There are, of course, some competitors in this market who will take the low price approach, but that wasn’t a strategy that made sense for my client (any more than it does for most education producers).

So, what to do?  [Read more…]

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When to Consider the Udemy Model

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Are you a landlord or a tenant?

If you have read much of what I’ve written on online course platforms, you know I am mostly not a fan of the approach offered by platforms like Udemy and its alternatives – what I call the “market maker” business model.

The gist of this model is that one company – basically, a “landlord” – creates a market place in which individual course producers or other companies – basically, “tenants” – can sell their courses, usually in exchange for paying the landlord a share of the revenue.

Now, if you happen to be the landlord – as Udemy is – this model is fantastic. You create a highly-scalable content engine that generates a continuous revenue stream. If you are the tenant, on the other hand, this model usually limits your options in a number of ways, including: [Read more…]

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The Logical Secret Behind $100K Courses

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100K courses - Image from cover

One of the online course platform vendors (Thinkific) recently released a report on how to make your first $100K from online courses.

It got me thinking. [Read more…]

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15 Ways to Grow Your Course Business Today

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hand drawing graph chart with upward line - grow course businessWant to take your learning business to new levels? Here are 15 ideas you can take action on today. [Read more…]

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