When to Consider the Udemy Model

Are you a landlord or a tenant?

If you have read much of what I’ve written on online course platforms, you know I am mostly not a fan of the approach offered by platforms like Udemy and its alternatives – what I call the “market maker” business model.

The gist of this model is that one company – basically, a “landlord” – creates a market place in which individual course producers or other companies – basically, “tenants” – can sell their courses, usually in exchange for paying the landlord a share of the revenue.

Now, if you happen to be the landlord – as Udemy is – this model is fantastic. You create a highly-scalable content engine that generates a continuous revenue stream. If you are the tenant, on the other hand, this model usually limits your options in a number of ways, including: [Read more…]

The Logical Secret Behind $100K Courses

100K courses - Image from cover

One of the online course platform vendors (Thinkific) recently released a report on how to make your first $100K from online courses.

It got me thinking. [Read more…]

15 Ways to Grow Your Course Business Today

hand drawing graph chart with upward line - grow course businessWant to take your learning business to new levels? Here are 15 ideas you can take action on today. [Read more…]

The Key to Avoiding Online Course Failure

Image of frustrated man at laptop - online course failure

Online course failure. I was prompted to write about this topic because of a conversation I had recently with the financial director at an organization that is not getting good sales results for its online courses. The critical part of the conversation went something like this: [Read more…]

Hitting Your Strategic Sweet Spot with the 3M Model

Ever struggle to determine whether an idea is a good one? Whether it is really a good fit for your business, something that really deserves to be pursued? In this post, I share a deceptively simple visual I use for focusing my business ideas.

I call it the “3M” model – not because it has anything to do with Post-It notes (though those can be useful!), but because it focuses on three factors that I think are essential for success with a business or even a specific product (like an online course).

These are: market, means, and motivation.

Image of Strategic Sweet Spot - Venn Diagram of Market-Means-Motivation Circles

In a nutshell, there has to be demand for the product you plan to sell (market), you have to have the capabilities necessary for creating and delivering it (means), and for real success, you have to truly driven to create significant value through making the product available (motivation).

If any of these factors is weak or missing, your efforts will be off center – as suggested in the graphic above – and you will either fail entirely or be much less successful than you could be.

I cover each of these areas in more detail in what follows and also include links to a range of tools I hope you will find helpful. [Read more…]