I’ve worked in the market for adult education for more than two decades. During that time, I’ve advised hundreds of education businesses, researched and written extensively on what it takes to succeed in the education business, and launched a range of educational products myself with varying degrees of success. Reflecting on all of that experience, …
The Power of Naming
A book I occasionally re-read is Steven Pressfield’s The War of Art. If you are an artist of any sort – and edupreneurs are artists – it is an essential read. I can’t think of another book that brings such clarity to the fundamental challenges of being an artist or that provides a comparable dose …
How to Make Money Teaching Online
Because it has become so easy to do, teaching online is a common way more and more people are making money online. Whether you’re looking for a side gig to bring in some extra cash, or you want to completely change careers, to teach online can be a great solution. At the same time, many …
Who Can Teach Online?
I spend much of my time supporting edupreneurs by discussing how to teach online, but just as important is thinking about who can teach online. The short answer, of course, is that anyone can teach online. Successful edupreneurs come from all ages and backgrounds. Whether you are formally educated, learned your skills on the job, …
Thinking Beyond Online Courses: Building Your Value Ramp
I have written before about the huge benefits of blogging for building an audience and creating a highly profitable, sustainable business. There’s no doubt about it: a blog that delivers consistently high value to your prospects and customers is an incredibly valuable asset for edupreneurs. But here’s the thing: Blogging is just a tactic. The …
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7 Myths About Selling Online Courses Successfully
It’s no secret that the growing global demand for online courses has created a booming market for edupreneurs to tap. But even as online courses have become a part of everyday life, many course creators cling to misperceptions about what is required to build an impactful and successful online course. Unfortunately, these misperceptions or myths …
Making Microlearning Part of Your Business Model
If you pay any attention to the world of corporate learning and development you know that “microlearning” has been one of the biggest buzzwords for a few years now. What is microlearning? Go searching and you will find all sorts of problematic definitions of it, but I think of it as the minimum effective dose …
7 “Must Dos” for Running Successful Webinars
Are Webinars part of how you create and deliver online education? If they are, then you probably realize you are far from alone – the Web is jam packed with Webinars, many of them free, and a lot of them of pretty low quality. Whether you are trying to make money directly through selling Webinars …