Recently, I spent the day with a client’s board and various other stakeholders hashing out the strategy for their education business. This is an organization in a highly competitive learning market – lots of companies and individuals course entrepreneurs competing for business.
It was a situation where it would be easy to think that investing heavily in technology or producing the best possible courses would win the day. But, really, everyone in the market is pursuing this approach to the greatest extent possible. It is, as one astute board member put it, “table stakes” at this point.
There are, of course, some competitors in this market who will take the low price approach, but that wasn’t a strategy that made sense for my client (any more than it does for most education producers).
So, what to do? [Read more…]
