I was really struck by some data that came out of a Pew Internet Research report on lifelong learning a while back. According to the report, 61 percent of U.S. adults have “little or no awareness” of the concept of distance learning. And, while 74 percent said they had engaged in some sort of personal …
Are you offering enough exclusivity?
I’ve noted many times before that edupreneurs need to focus on delivering valuable, discernible outcomes and be as clear as possible about articulating those outcomes as part of the marketing process. A big part of delivering value, of course, is the content you provide. But, in many ways, this is the easy part. It is …
5 Long-Term Challenges of the Edupreneur
I’m in the midst of re-thinking major aspects of my own business, and this naturally got me focusing on the major challenges we all face as we seek to grow our edubusinesses. I thought I’d share some of my thoughts in this post with the hope that they will helpful to you. In the early …
A “Universal Strategy” for Course Entrepreneurs?
Recently, I spent the day with a client’s board and various other stakeholders hashing out the strategy for their education business. This is an organization in a highly competitive learning market – lots of companies and individuals course entrepreneurs competing for business. It was a situation where it would be easy to think that investing …
When to Consider the Udemy Model
If you have read much of what I’ve written on online course platforms, you know I am mostly not a fan of the approach offered by platforms like Udemy and its alternatives – what I call the “market maker” business model. The gist of this model is that one company – basically, a “landlord” – …
The Logical Secret Behind $100K Online Courses
One of the online course platform vendors (Thinkific) recently released a report on how to make your first $100K from online courses. It got me thinking.
15 Ways to Grow Your Course Business Today
Want to take your learning business to new levels? Here are 15 ideas you can take action on today. 1. Improve your landing pages Make sure your landing pages – aka your sales pages – are pulling their weight. A few small changes could convert many more site visitors to customers. For more on this, …
The Key to Avoiding Online Course Failure
Online course failure. I was prompted to write about this topic because of a conversation I had recently with the financial director at an organization that is not getting good sales results for its online courses. The critical part of the conversation went something like this: Me: How did you know you had a market …