Online course failure. I was prompted to write about this topic because of a conversation I had recently with the financial director at an organization that is not getting good sales results for its online courses. The critical part of the conversation went something like this: Me: How did you know you had a market …
Hitting Your Strategic Sweet Spot with the 3M Model
Ever struggle to determine whether an idea is a good one? Whether it is really a good fit for your business, something that really deserves to be pursued? In this post, I share a deceptively simple visual I use for focusing my business ideas. I call it the “3M” model – not because it has …
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Are you undervaluing what’s unique about your course?
I decided to write this post in response to some common questions I get from Learning Revolution e-mail subscribers. These include: Questions about which platform is really “best” Questions about whether people will really be willing to pay for content that does not seem all that unique (to the writer) Questions about how to protect content …
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Focusing on the real keys to success selling online courses
A lot of people end up on this site because they are seeking success selling online courses and usually have come across my 15 Platforms for Selling Online Courses post. As you might expect, I also get a lot of e-mails from people sharing their challenges and asking for advice. If there is one common thread …
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