The Benefits of Blogging for Your Online Course Business

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**This post was originally published on 07/27/15 and updated on 04/26/18.**

The benefits of blogging are huge.

If I had to name the three things I’ve done over the years that have enabled me to break free from working for others and create an income and lifestyle based on my own terms, consistently building e-mail lists and speaking – whether at conferences or via digital channels – would be number two and three on the list.

But number one – by a long shot – would be blogging.

That may go against what you hear in other places. Blogging just isn’t as trendy as it once was, and truth be told, I don’t spend quite as much time on it as I once did (more on that in the future). But when I reflect on what has fueled the success I’ve had to date, it’s clear to me that nothing else has been as big a factor.

There are at least three huge benefits of blogging. [Read more…]

One Word to Rule Your Course Business

Chalk board A-B-C business process drawing

If you want to validate the market for your online course idea …

If you want to build an audience for selling your courses …

If you want to pick the right online platform and be confident it will be around next year …

If you want to be sure your course does not flop

If you want to do any of this successfully, there is one thing you absolutely need: a process.

There are methodical questions, concrete steps, and useful tools that course entrepreneurs can take advantage of in each of the areas above. I cover them, at least in part, at each of the links above and I encourage you to read or re-read each of these items.

But more generally, I encourage you to think about what the processes are in your business, where they need to be added, and where they might be improved.

Process is what takes most of the risk out of being an entrepreneur. It is what enables you to scale and create a truly thriving, sustainable business.

There are no guarantees, of course, that a process will lead to success, but without good processes, you are just gambling.

One word: process.

No matter where you are in your entrepreneurial journey, it’s worth putting a little thought – and action – into today.

Learning Revolutionary’s Toolbox – Completely New and Free Edition

Shortly after Leading the Learning Revolution was published, I also published a free eBook to compliment it: The Learning Revolutionary’s Toolbox. That was a while ago, and the original eBook has gotten pretty dated, so I haven’t tended to promote it much lately.

No longer: there is now a brand new, massively-updated version of The Learning Revolutionary’s Toolbox that you can (currently) download for free (as in no $$ or e-mail address required).

The eBook is 33-pages long and covers the range of tools you need to develop and deliver online courses as well as many of the tools you will need for marketing them effectively. It is, IMHO, an indispensable resource to have on hand as you grow your online course business. Here’s what the Toolbox covers: [Read more…]

The 5 Essential Steps to Authoring Your Online Course (Case Study)

In this case study, Nasos Papadopoulos, founder of MetaLearn, walks through the process he used successfully for authoring an online course: Make Me a MetaLearner.

The prospect of authoring an online course can seem daunting when you’ve never done it before.

Do you script the whole thing or improvise some of it?

How long should the course be and how many videos do you need?

What material should you include and what should you leave out?

And how should you structure it so that students will achieve their goals?

The process of authoring and producing my first course, Make Me A MetaLearner, was a great learning experience for me.

As a university lecturer I’ve spent plenty of time preparing lessons and delivering them to students, but authoring an online course is a completely different ball game.

Creating my course helped me find my own answers to all the questions above and more…and it taught me a lot about what making high quality online education involves.

Looking back, I can see that a big part of the process could be broken down into five main steps, which I had to figure out by trial and error.

These steps will work for you whether you’re a beginner who’s writing your first course, or an experienced online educator who’s done it plenty of times before.

Here are the 5 steps for authoring your online online course that will take the guesswork out of the process and have you ready to record in no time. [Read more…]

Where to find help creating online courses

An issue that frequently comes up with Learning Revolution subscribers as well as with clients in my consulting business: where to find help creating online courses.

Image of help wanted green road sign

It’s an important because one of the main reasons course entrepreneurs get bogged down and don’t achieve the success the could is because they just don’t have the time themselves to create courses.

And, even if they have staff or contract help, these often aren’t people who have the skills necessary for developing online courses.

So, what to do?

You can, of course, try posting contract jobs on big sites like LinkedIn. Or on more niche sites like the eLearning Guild, but my experience is that you are likely to get flooded with resumes from either over-qualified or under-qualified people, many of whom really want a permanent position.

While there is no magic button for finding the right help – finding good contractors or employees is always a challenge – here are some other possibilities that will increase your chances of finding the right fit at a reasonable price. [Read more…]