One Word to Rule Your Course Business

Chalk board A-B-C business process drawing

If you want to validate the market for your online course idea …

If you want to build an audience for selling your courses …

If you want to pick the right online platform and be confident it will be around next year …

If you want to be sure your course does not flop

If you want to do any of this successfully, there is one thing you absolutely need: a process.

There are methodical questions, concrete steps, and useful tools that course entrepreneurs can take advantage of in each of the areas above. I cover them, at least in part, at each of the links above and I encourage you to read or re-read each of these items.

But more generally, I encourage you to think about what the processes are in your business, where they need to be added, and where they might be improved.

Process is what takes most of the risk out of being an entrepreneur. It is what enables you to scale and create a truly thriving, sustainable business.

There are no guarantees, of course, that a process will lead to success, but without good processes, you are just gambling.

One word: process.

No matter where you are in your entrepreneurial journey, it’s worth putting a little thought – and action – into today.

Don’t miss this rock solid example of audience building

I recently did an interview with the folks at WP Tonic and I think it is worth highlighting for a number of reasons that apply to edupreneurs.

Here’s the interview link:
https://www.wp-tonic.com/podcast/269-wp-tonic-show-wednesday-interview-special-guest-jeff-cobb/

Here are the reasons: [Read more…]

How To Price Online Courses – 10 Tips from 20 Years of Experience

How to Price Online Courses - photo of person setting prices with calculator, laptop

I get a lot of questions about pricing in my line of work. That’s certainly understandable: most edupreneurs understand, even if only intuitively, that the level at which you are able to price your offerings while still driving sales is one of the most fundamental determinants of your business success.

Basically, the higher you can price without causing a major drop in sales volume, the more revenue you will generate. And, if you can keep your costs constant – or better yet, reduce them – while raising prices, the more money you will make overall.

What happens more often than not, though, is we feel controlled by what we perceive as the possibilities for pricing in our market. While it is true that the sky is not the limit – there are, of course, prices that will be higher or – we often forget – lower – than customers are willing to pay, it is also true that we have a lot more control than we think over pricing.

Based on years of consulting about pricing and on my own needs to set prices, here are my top tips for controlling your pricing rather than letting your pricing control you. [Read more…]

Learning Revolutionary’s Toolbox – Completely New and Free Edition

Shortly after Leading the Learning Revolution was published, I also published a free eBook to compliment it: The Learning Revolutionary’s Toolbox. That was a while ago, and the original eBook has gotten pretty dated, so I haven’t tended to promote it much lately.

No longer: there is now a brand new, massively-updated version of The Learning Revolutionary’s Toolbox that you can (currently) download for free (as in no $$ or e-mail address required).

The eBook is 33-pages long and covers the range of tools you need to develop and deliver online courses as well as many of the tools you will need for marketing them effectively. It is, IMHO, an indispensable resource to have on hand as you grow your online course business. Here’s what the Toolbox covers: [Read more…]

Marketing You Can Offload, Marketing You Can’t

Picture of overwhelmed female entrepreneur who wants help to offload marketing

One of the issues readers write to me most often about is marketing, and many want recommendations for companies that will do their marketing for them.

My usual thought when receiving these e-mails is that “if you are in the course business, you are in the marketing business, like it or not.” As I have argued before, you need to spend at least half your time marketing if you are serious about building an audience and – by extension – growing a successful online course business.

Still, I recognize that response is not very helpful to people who simply do not want to do their own marketing. (Or, who want to do significantly less of their own marketing.)

So, it’s worth asking: what parts of marketing can I legitimately offload without risking the success of my business? To answer this question, I find it useful to think in terms of the classic “4 Ps” of marketing: product, placement (distribution), pricing, and promotion. [Read more…]