I’ve been singing the praises of podcasting for years. (See, for example, 5 Reasons to Embrace the Lowly Podcast from way back in 2009) and even suggested a couple of years ago that we were on the verge of a podcasting revolution. In the meantime, interest in podcasts has continued to accelerate and listenership is growing rapidly. Jay Baer has done an excellent job of illustrating why in the infographic below.
Note that Jay specifically addresses podcasts as education. If you are a learning revolutionary, podcasting is a format that almost certainly needs to be somewhere in your mix, whether for delivering education products or as a content marketing tool. But you already knew that right?
Enjoy the infographic. Share it with others. (Note: This was originally posted on MarketingPodcasts.com, but is no longer on that domain. So, I’m not quite sure how to attribute it correctly.)
P.S. – To help you along with the podcasting revolution, here’s a great article on how to promote your podcast.