7 Key Reasons Online Course Creators Fail at Selling

Photo of frustrated man at laptop representing failure of online course creators

You’ve probably heard that the market for online courses is booming. That the global market for e-learning is projected to grow to more than US $240 billion by 2023, And, it seems like with a market that big, it would be relatively easy to build a thriving online course business.

The truth, of course, is that the online course business is like most other businesses. Most start-ups fail – and that includes most online course creators aiming to sell their courses.

In my experience, there are 7 key reasons that aspiring online course sellers fail: [Read more…]

The Key to Long-Term Success as an Edupreneur: Demonstrating Educational Impact

Photo of bowling ball colliding with pins to suggest educational impact

An article in the Wall Street Journal a while back highlighted how corporate training programs are often a waste of time and money. With “little practical follow-up or meaningful assessments,” the article argued, “some 90% of new skills are lost within a year.”

You can debate the validity of the research highlighted in the article if you want, but I know from first hand experience – and you probably do too – that training and education too often gets treated as a “nice to have.” And that viewpoint applies whether you are dealing with a big corporate budgeting department or – more importantly for most edupreneurs – a prospective customer.


I’d argue one key reason is that people question intuitively whether most training and education offerings really have any impact. They suspect just what the Wall Street Journal article suggests: that they are not going to end up with much to show for the time and money that they put into most training and education.

This is definitely not just a corporate problem. Research at my company, Tagoras, shows, for example, that very few trade and professional associations – one of the main sources of adult lifelong learning in many countries – do anything to assess the impact of their educational offerings. Yes, they circulate “smile sheet” evaluations, but these rarely provide any meaningful data about whether learning has actually occurred.

And, because they don’t have any legitimate data about learning, these organizations can’t leverage this data to address any concerns prospective customers may have about the value of their educational offerings.

The situation is no different for your average edupreneur. 

As a result, your potential customers may put off buying decisions or undervalue the training and education and shop based on price.

Or, of course, they may choose not to buy at all.

Any of these situations can lead to your fledgling learning business never really getting off the ground. Maybe you make a few sales here and there, but if no one – including you – is able to talk about the success your learners are achieving, you won’t build any momentum or staying power.

Naturally, these are circumstances you want to avoid if at all possible.  If your goal is to achieve long-term success as an edupreneur, you need to create real impact with your offerings and you need to be able to show that you are creating impact.

3 Keys to Demonstrating Educational Impact

So how can you demonstrate more impact with your learning products?

First of all, of course, you need to develop and facilitate great learning experiences that follow the adult learning principals and design approaches I’ve advocated in various places (including, of course, Leading the Learning Revolution). In other words, you need to start with a great product.

But even great products usually need some help when it comes to communicating their value. So, here are three steps to make sure you are taking.

[Read more…]

Entering the Shift Age with David Houle

David Houle photoWant to know what the future holds?

A driving force of the Learning Revolution is the fact that change is happening with greater speed, scale, and scope than ever before. As a result, those with clear insights into where the world is headed next are bound to have an edge. Fortunately, the guest for this episode of Learning Revolution is someone who can help listeners get a bead on the future.

David Houle is a futurist,  thinker, speaker, and author of the new bestseller Entering the Shift Age. In addition, he is an old friend and colleague, co-author of one of my previous books (Shift Ed), and the person I look to for insights into “what’s next.”

But wait! There’s more – David is also the son of Cy Houle, one of the true luminaries in the adult lifelong learning field. In the interview, we talk about David’s father, about how David pursues his craft, and of course, about his vision of the future as we enter the Shift Age. You won’t want to miss this one, folks.

Listen in, and don’t forget to share this episode with your tweeps.

Listen to the Podcast

Listen in below or subscribe on iTunes or Stitcher Radio.

Podcast: Play in new window | Download | iTunes

Get the Show Notes

01:58 – Introduction of David Houle, futurist, thinker, speaker, and author of Entering the Shift Age.

[Read more…]

Telling Ain’t Training with Harold Stolovitch

Harold StolovitchDo you want to create educational experiences that result in actual learning? That bring customers back for more because you have truly had an impact?

Then listen in to this episode of the Learning Revolution podcast. Harold Stolovitch, co-author of the best-selling, award winning book Telling Ain’t Training is here to help you create great training and education.

In this interview, we talk about why it’s often so hard for experts to translate their deep experiences and knowledge into effective training. Better yet, we walk through a five-step model for creating terrific training sessions. If you are serious about delivering value to your customers and prospects, it would be hard to come up with a better way for you to spend the next 30 minutes.

So, click play below, subscribe on iTunes, or use an app like Instacast, but don’t miss this chance to tune into Harold Stolovitch.

Listen to the Podcast

Podcast: Play in new window | Download | iTunes

Get the Show Notes

01:17 Introduction of Harold Stolovitch, co-author of the best selling, award-winning book Telling Ain’t Training and one of the most widely recognized authorities on developing effective training and performance improvement experiences.

[Read more…]