The Course Itself Is Less Than Half the Battle

Marketing your online course - photo of hands holding table with text "Marketing Plan"

For much of my consulting career I’ve been a follower of Alan Weiss, the Million Dollar Consultant and I can remember being struck many years ago by an assertion he made about what it takes to be a successful consultant:

You need to spend more than half of your time marketing.

This was a response to the large number of questions he got (and still gets) about what the right methodologies are for consulting. About negotiating “deliverables” with the client. About how best to handle billing. About just about anything other than actually getting the clients that would lead to building a successful consulting business.

Most of the people I encounter who are trying to sell online courses should take Weiss’s advice to heart. [Read more…]

Build Your Digital Empire with Chad Barr

Chad BarrDo you want to build a Web presence that will really convey the value you have to offer? That will build your brand and keep customers coming back over time?

Are you struggling with how to tame the “content beast” while still creating Web content that will have an impact?

We cover those questions and more in this episode of the Learning Revolution podcast with Chad Barr. Chad is an internet and business strategist and co-author, along with Alan Weiss, of Million Dollar Web Presence. He also specializes in helping experts and organizations create what he describes as a “digital empire.” You will get some great insights and tips in this show for how he does that and how, in general, you can build a much more consistent and high value presence across the Web.

Drawing on listener feedback, I also comment briefly in this show on why Learning Revolution does not tend to feature the “usual suspects” when it comes to talking about education and the education business.

So, click “Play” below, grab the podcast on iTunes or Stitcher Radio, or subscribe to the RSS feed. Whatever you do, don’t miss this interview with Chad Barr!

Play the Podcast

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Get the Shownotes

00:50 – Comments on feedback from Michael in Australia – it’s not just about the “usual suspects” here on Learning Revolution. I’d love to hear from you too. Just use the contact form to send me an e-mail, or use the voice mail option over to the right.

[Read more…]

How to Architect a Million-Dollar Community with Alan Weiss

Interested in building a global base of loyal fans who tell you the educational offerings they want and help you design them? Then you definitely want to listen in to this interview with Alan Weiss, the Million Dollar Consultant®.

I’ve counted myself among Alan’s fan base for many years now and was thrilled to have the opportunity to talk with him as I was writing Leading the Learning Revolution. In this podcast, Alan discusses his approach to building successful professional communities, the keys to developing high-value, high-price point offerings, and how on earth he manages to produce as much as he does.

Don’t make the mistake of thinking this is just for consultants: the advice and perspectives Alan offers in this episode apply to any entrepreneurial individual or organization that wants to take their education business to a whole new level this year. Enjoy it, and please also spread the word with a Tweet or by using the social links at the end of this post.

Play the Podcast

Podcast: Play in new window | Download | iTunes

Get the Show Notes

02:05 – Introduction of Alan Weiss, the Million Dollar Consultant®.

02:30 – Discussion of the moniker “Architect of Professional Communities®” and what it means to Alan.  Alan believes communities are the future of professional groups and that traditional trade and professional associations are going to disappear.

[Read more…]