If you are a subject matter expert hoping to build a consulting brand and grow consulting as part of your business, you’ve probably already noticed that simply adding a “Consulting” page to your Web site is not enough. I did that many years ago when I first launched into consulting and – you guessed it …
The Power of Naming
A book I occasionally re-read is Steven Pressfield’s The War of Art. If you are an artist of any sort – and edupreneurs are artists – it is an essential read. I can’t think of another book that brings such clarity to the fundamental challenges of being an artist or that provides a comparable dose …
The 5 personal branding tips edupreneurs haven’t heard before
As an edupreneur, you are in the business of selling knowledge. Learners have a variety of considerations when they’re choosing a learning experience, including subject matter, pricing, course length, and accreditation, but primary among them is whose lessons they’re buying. As an edupreneur, before you sell your courses or other products you have to sell …
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7 Key Reasons Online Course Creators Fail at Selling
You’ve probably heard that the market for online courses is booming. That the global market for e-learning is projected to grow to more than US $240 billion by 2023, And, it seems like with a market that big, it would be relatively easy to build a thriving online course business. The truth, of course, is that the …
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Breaking the Mold – and Thriving – with Jason Blumer
Do you work in a field in a field or industry that seems completely set in its ways? Where change seems impossible? Would you like to shake things up with with new perspectives and new business models – and, of course, generate significant income while doing it? Then you won’t want to miss this episode …
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How to Architect a Million-Dollar Community with Alan Weiss
Interested in building a global base of loyal fans who tell you the educational offerings they want and help you design them? Then you definitely want to listen in to this interview with Alan Weiss, the Million Dollar Consultant®. I’ve counted myself among Alan’s fan base for many years now and was thrilled to have …
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Boost Your Brand and Rocket Your Reputation with Dorie Clark
Wondering how to really stand out and create long-term customer loyalty in the competitive market for lifelong learning, continuing education, and training? Building brand and developing a rock-solid, trustworthy reputation have never been more important, and few people know more about how to do these things than my guest on this episode of the Learning …
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