A book I occasionally re-read is Steven Pressfield’s The War of Art. If you are an artist of any sort – and edupreneurs are artists – it is an essential read. I can’t think of another book that brings such clarity to the fundamental challenges of being an artist or that provides a comparable dose …
5 Paths to Empower Lifelong Learners
I’ve written before that the core of the business model for successful edupreneurs is empowerment, which basically comes down to asking – and answering – questions like “How will I make life better for my learners?” and “How will I empower them to do what they want to be able to do?” If you don’t …
7 Key Reasons Online Course Creators Fail at Selling
You’ve probably heard that the market for online courses is booming. That the global market for e-learning is projected to grow to more than US $240 billion by 2023, And, it seems like with a market that big, it would be relatively easy to build a thriving online course business. The truth, of course, is that the …
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Adult Learning 101 for Edupreneurs
Adult Learning 101: If you aim to sell online courses, you need to give yourself a crash course in this topic. Today. One of the downsides of any rapidly growing market is that a lot of junk gets fed into it. The market for lifelong learning is certainly no exception. There is plenty of snoozer …
The Key to Long-Term Success as an Edupreneur: Demonstrating Educational Impact
An article in the Wall Street Journal a while back highlighted how corporate training programs are often a waste of time and money. With “little practical follow-up or meaningful assessments,” the article argued, “some 90% of new skills are lost within a year.” You can debate the validity of the research highlighted in the article if you want, …
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