[Updated May 10, 2018] Do a quick search phrases like “launch online product,” successful product launch,” or “product launch formula” and you will see that a lot of people – perhaps even you – seem to be looking for insight into how to get a new product off the ground successfully. And there are plenty of self-appointed “gurus” out there happy to take your money in exchange for their “formula.”

Of course, if your goal, like the goal of most readers here, is to sell online courses and other educational products, then there is no denying that having a sure fire product launch formula would be incredibly valuable. What may not be so valuable is forking over hundreds or even thousands of dollars – and usually quite a bit of time – to get access to some guru’s secret formula.

Why? Because there is no secret formula.

Yes, there are always new tools and techniques you can pick up to improve how you build and launch a product, but the fundamentals of a successful launch are well established at this point. If you don’t have them in place, fancy tools and techniques are practically worthless.

So what are the fundamentals of a successful product launch formula? Here they are – no credit card required: [Read more…]