Are you capitalizing on this powerful channel?

40 percent of Americans over the age of 12 have done it.

67 million – just under a quarter of the U.S. 12+ population – did it last month.

Another 42 million did it last week – roughly five times the number who went movies.

“It” is listened to a podcast.

Benefits of podcasting - man listening to podcast on mobile phone

The numbers are huge, and they continue to grow at a very healthy clip according to the latest Infinite Dial report from Edison Research (free download).

Why should online course producers care? [Read more…]

Are you ready for the podcasting revolution?

 

podcasts-as-business-education

I’ve been singing the praises of podcasting for years. (See, for example, 5 Reasons to Embrace the Lowly Podcast from way back in 2009) and even suggested a couple of years ago that we were on the verge of a podcasting revolution. In the meantime, interest in podcasts has continued to accelerate and listenership is growing rapidly. Jay Baer has done an excellent job of illustrating why in the infographic below.

[Read more…]