There are many factors to consider when planning a masterclass, but pricing is one of the most important. Price too high and you’ll place yourself out of the market. Too low and you risk devaluing your teaching, or even losing money. Understanding how to maximize revenue without alienating learners is a skill that all edupreneurs …
7 Myths About Selling Online Courses Successfully
It’s no secret that the growing global demand for online courses has created a booming market for edupreneurs to tap. But even as online courses have become a part of everyday life, many course creators cling to misperceptions about what is required to build an impactful and successful online course. Unfortunately, these misperceptions or myths …
7 Key Reasons Online Course Creators Fail at Selling
You’ve probably heard that the market for online courses is booming. That the global market for e-learning is projected to grow to more than US $240 billion by 2023, And, it seems like with a market that big, it would be relatively easy to build a thriving online course business. The truth, of course, is that the …
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How To Price Online Courses – 10 Tips from 20+ Years of Experience
I get a lot of questions about how to price online courses in my line of work. That’s certainly understandable: most edupreneurs understand, even if only intuitively, that the level at which you are able to price your offerings while still driving sales is one of the most fundamental determinants of your business success. Basically, …
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Marketing You Can Offload, Marketing You Can’t
One of the issues readers write to me most often about is marketing, and many want recommendations for companies that will do their marketing for them. My usual thought when receiving these e-mails is that “if you are in the course business, you are in the marketing business, like it or not.” As I have …
The “Triple Your Price” Exercise
If you want one simple action to improve your course business over night, it’s this: raise your prices. To understand why this is true, I’d like you to go through the mental exercise of tripling the price of one of your main (or perhaps your only) course. If you don’t have a course yet, simply …