If you want to validate the market for your online course idea …

If you want to build an audience for selling your courses …

If you want to pick the right online platform and be confident it will be around next year …

If you want to be sure your course does not flop …

If you want to do any of this successfully, there is one thing you absolutely need: a process.

There are methodical questions, concrete steps, and useful tools that course entrepreneurs can take advantage of in each of the areas above. I cover them, at least in part, at each of the links above and I encourage you to read or re-read each of these items.

But more generally, I encourage you to think about what the processes are in your business, where they need to be added, and where they might be improved.

Process is what takes most of the risk out of being an entrepreneur. It is what enables you to scale and create a truly thriving, sustainable business.

There are no guarantees, of course, that a process will lead to success, but without good processes, you are just gambling.

One word: process.

No matter where you are in your entrepreneurial journey, it’s worth putting a little thought – and action – into today.