One of the issues readers write to me most often about is marketing, and many want recommendations for companies that will do their marketing for them. My usual thought when receiving these e-mails is that “if you are in the course business, you are in the marketing business, like it or not.” As I have …
Landing Pages 101 for Selling Online Courses (and Just About Anything Else)
Landing Pages 101 provides a brief introduction and “how to” for a tool I emphasize in a number of places in Leading the Learning Revolution: landing pages. Also known as sales pages, these are the pages on your Web site – like the one pictured below – where you convince your visitors to actually do something. It …
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