Teach. Train. Lead Your Market.
Once you’ve created your masterclass, it’s time to promote your masterclass and begin selling spots. Your promotional efforts should be focused on three key stages: before the masterclass launches, during the sales period, and after the class has sold out. Promoting your masterclass before it exists Even before you’ve written a word of your masterclass, …
How to Promote Your Masterclass to Build Interest and Maximize SalesRead More
One of the issues readers write to me most often about is marketing, and many want recommendations for companies that will do their marketing for them. My usual thought when receiving these e-mails is that “if you are in the course business, you are in the marketing business, like it or not.” As I have …
Landing Pages 101 provides a brief introduction and “how to” for a tool I emphasize in a number of places in Leading the Learning Revolution: landing pages. Also known as sales pages, these are the pages on your Web site – like the one pictured below – where you convince your visitors to actually do something. It …
Landing Pages 101 for Selling Online Courses (and Just About Anything Else)Read More
