Are you ignoring social media SEO? When creating a content marketing strategy, Search Engine Optimization (SEO) usually plays a significant role in attracting visitors to your site. SEO strategy can be as simple or complicated as you make it, but the ultimate goal of all SEO activity is to make your site clear and comprehensible …
Use Blogging to Market Your Course Business
If you are serious about creating an education-based business that will thrive over time, you need to be serious about blogging to market your business – specifically, about blogging as a form of content marketing for your business. With the possible exception of video, there are really no marketing approaches that beat blogging for enabling …
Don’t miss this rock solid example of audience building
I recently did an interview with the folks at WP Tonic and I think it is worth highlighting for a number of reasons that apply to edupreneurs. Here’s the interview link: https://www.wp-tonic.com/podcast/269-wp-tonic-show-wednesday-interview-special-guest-jeff-cobb/ Here are the reasons:
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Using SEO to Sell Online Courses
Are you using SEO to sell online courses? My guess is “not so much.” In my experience, most of the people who get into the online course business are – not surprisingly – focused on building courses. They tend to be passionate about their particular area of knowledge and expertise, and very often, much less …
3 Valuable Resources from My “Do This Now” Folder – Marketing Edition
One of my personal “best practices” is to keep a “Do This Now” e-mail folder of tips and techniques that can help me grow my business. When I find something really useful and actionable, I e-mail it to myself, put it in that folder, and then act on it as soon as possible. (I also …
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How to Assess Your Market with Search
Assess market – it’s one of the top checklist items for business success, but many subject matter entrepreneurs think it is too complicated and/or expensive to do. In this episode of the Learning Revolution podcast, I take a look at an assessment tool you most likely have right at your finger tips but may not …