Whether your goal is to publish a diverse portfolio of educational products over the long haul or simply to launch your first online course, you need an audience – and effective content marketing is one of the most time-tested ways to build one. But what is content marketing, and how can it help your education …
Marketing You Can Offload, Marketing You Can’t
One of the issues readers write to me most often about is marketing, and many want recommendations for companies that will do their marketing for them. My usual thought when receiving these e-mails is that “if you are in the course business, you are in the marketing business, like it or not.” As I have …
What’s the best way to market online courses?
What’s the best way to market online courses? Or any other courses, for that matter? I recently responded to a question on this topic that I received from a Learning Revolution subscriber. The person who contacted me: already has a course up and running on a platform, and was trying to figure out how to market it. …