Are you ignoring social media SEO? When creating a content marketing strategy, Search Engine Optimization (SEO) usually plays a significant role in attracting visitors to your site. SEO strategy can be as simple or complicated as you make it, but the ultimate goal of all …
Whether your goal is to publish a diverse portfolio of educational products over the long haul or simply to launch your first online course, you need an audience – and effective content marketing is one of the most time-tested ways to build one. But what …
One of the issues readers write to me most often about is marketing, and many want recommendations for companies that will do their marketing for them. My usual thought when receiving these e-mails is that “if you are in the course business, you are in …
What’s the best way to market online courses? Or any other courses, for that matter? That’s not an easy question. There’s a lot of planning that goes into how to market online courses. You need to figure out a strategy that is optimal for your …
