Boost Your Brand and Rocket Your Reputation with Dorie Clark

Dorie Clark - Branding Expert - PhotoWondering how to really stand out and create long-term customer loyalty in the competitive market for lifelong learning, continuing education, and training? Building brand and developing a rock-solid, trustworthy reputation have never been more important, and few people know more about how to do these things than my guest on this episode of the Learning Revolution Podcast: Dorie Clark.

Dorie is a branding and marketing expert who shares her insights regularly in well-traveled channels like the Harvard Business Review blog network and Forbes. Her new book, Reinventing You: Define Your Brand, Imagine Your Future – the focus of this podcast – was published by Harvard Business Press Books. Her most recent book – definitely relevant for anyone visiting this is site –  is Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

I knew Dorie was just the person to talk to when it came to exploring how education businesses – from training firms, to associations, to individual subject matter experts – can better manage their presence and impact in the market place. Listen in for some great insights and practical tips on how you can boost your brand and rocket your reputation.

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Show Notes

00:42 – Get the podcast on the free Instacast or Stitcher Radio apps to download or stream it to you mobile phone or tablet without having to connect to your computer to sync.

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How to Build a Passionate Community of Learners – A Conversation with Leo Babauta

Note: This is one of a series of interviews I conducted as part of writing the book Leading the Learning Revolution. – JTC

Leo Babauta has been an inspiration to so many people – myself among them – so I was thrilled to have the chance to interview him while writing Leading the Learning Revolution.

While he is best known for Zen Habits, a blog that now has more than a quarter million readers (!), Leo has also put his stamp on numerous other projects. He is the author of The Power of Less as well as numerous eBooks, founder of the popular Write to Done blog, and creator of The Habit Course.

And that’s just scratching the surface.

Part of what prompted me to contact Leo about Leading the Learning Revolution was his work with Mary Jaksch of Good Life Zen in launching and building A-List Blogging Bootcamps. I was an early participant in the program as well as in the A-List Blogger Club that grew out of it. It was, and still is, a great example of what I describe as PassionxPurpose, or P2, learning community in the book.

We talk about A-List Blogging in the podcast, but also about Leo’s perspective on blogging, membership learning sites, and education in general. You are going to really enjoy this one. Click below to listen or subscribe on iTunes. And don’t forget to check out the show notes.

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