Host a Virtual Conference – 10 Tips for Success

Screenshot from Learning Technology Design Virtual Conference Web site

Back when I was writing Leading the Learning Revolution I was high on virtual conferences as a potential business model. Since then, my enthusiasm has only grown. More importantly, I’ve since gone through the process to launch and host a virtual conference and have been offering that conference – Learning • Technology • Design™ (LTD) – successfully for the past two years.

If you or your organization already offer a face-to-face conference, hosting a virtual conference can be be a natural way to reach even more people. If you don’t currently offer any sort of conference, launching a virtual conference can be a great way to expand your portfolio of offerings, attract new customers, and generate new revenue.

In an earlier post, I talked about some of the reasons I think virtual conferences are a business model all edupreneurs should consider. In this post, I offer tips for a successful virtual conference based off of my experience over the past two years as well as experience working with a range of clients that host virtual conferences. [Read more…]

Getting Serious About Your “Home Base”

Home base Website - photo of baseball player sliding into home base

Where do your prospective learners go to get details about you and your business? Where can they find strong evidence of the value you offer? Where will they return over time to find new offerings and continue their relationship with you?

For most of us, the answer is – or should be – our main Website, or home base Website,  as I refer to it in Leading the Learning Revolution.

Yes, it may be desirable to have a dedicated platform for managing and delivering your online courses, but most of these platforms don’t really have the flexibility to serve as the focal point of your online presence. And you definitely need a strong, evolving online presence if you are going to be a successful learning entrepreneur over the long haul.

This topic has been top of mind for me lately because one of the projects I’ve undertake is to refresh and revamp my various Web sites. (Yes, I actually have multiple sites that serve as “home bases” for different lines of business.)

Here are 3 key aspects of how I manage my Web sites. [Read more…]

But do I really need an online course platform?

Most people end up on the Learning Revolution Web site because they are looking for an online course platform. And not just any online course platform – they want to be able to sell online courses.

Image of wooden platform to suggest online course platform

That’s all well and good – and I’m happy to provide what help I can – but it’s always worth pausing to ask whether you really need a specialized online course platform. [Read more…]