120+ Fresh LinkedIn Statistics For B2B Marketers And E-Learning Professionals (2025)

Did you know that 47% of online education professionals earning over $100K per year say LinkedIn is their #1 social media platform?

Honestly, I’m not surprised.

LinkedIn is a goldmine for B2B marketers, online course creators, coaches, and software companies targeting professionals. Its user base is affluent, ambitious, and actively seeking new skills and business connections.

So whether you’re selling coaching programs, launching a course, or promoting a SaaS product, your audience is already here. 

And they’re ready to learn, buy, and engage.

To help you make smarter decisions on the platform, I’ve pulled together the most recent and relevant LinkedIn statistics from trusted sources like LinkedIn, Statista, eMarketer, and Pew Research.

Let’s get into it.

The Top LinkedIn Stats For Course Sellers And B2B Marketers (2025)

I regularly update this article as new data emerges about LinkedIn and its growing influence on global business and professional education.

To make these insights easier to navigate, I’ve grouped the stats under clear subheadings and included quick explanations where needed, so you can apply them directly to your strategy.

If you find these stats helpful, consider sharing this article with your network or linking back to it as a resource in your own content.

LinkedIn Platform Overview 2025

1. Reid Hoffman co-founded LinkedIn and publicly launched it on May 5, 2003.
   
2. Microsoft acquired LinkedIn in 2016 for $26.2 billion to integrate it with its enterprise tools and expand LinkedIn’s business impact.
   
3. 1.15 billion people actively use LinkedIn each month, showing strong growth from 1 billion in 2023 and proving that it remains the top platform for professionals worldwide.
   
4. 200 countries and 26 languages make LinkedIn the most globally accessible career and business networking platform.
   
5. 1 billion members and 68 million companies are present on LinkedIn, creating a vast ecosystem of talent and opportunity.
   
6. 67 million company pages are listed on LinkedIn, helping users explore brands, job openings, and company culture.
   
7. 133,000 schools and 41,000 skills are searchable, allowing professionals to showcase their education and strengths effectively.
   
8. 19,400 employees currently work at LinkedIn across 36 global offices, highlighting the scale and reach of its operations.
   
9. All Fortune 500 companies have top executives on LinkedIn, proving how essential the platform is in corporate networking.
   

LinkedIn Global User Distribution

10. 250 million users in the US make it LinkedIn’s largest and most active market by a wide margin.
    
11. 150 million users in India place it second globally and show how fast it’s growing in emerging markets.
    
12. 81 million users in Brazil make it a strong hub for Latin American professionals.
    
13. 58 million users in China use LinkedIn despite restrictions, showing its importance even in limited-access regions.
    
14. 43 million users in the UK use LinkedIn to network, hire, and grow their careers.
    
15. 33 million users in France actively engage with job and business content on LinkedIn.
    
16. 32 million users in Indonesia signal the rise of LinkedIn adoption in Southeast Asia.
    
17. 26 million users in Canada rely on LinkedIn for job searches and business growth.
    
18. 25 million users in Mexico reflect its growing role in Latin America’s digital economy.
    
19. 22 million users in Italy round out the top 10, confirming strong use in Europe.
    

LinkedIn User Demographics

Gender and Age

20. 56.9% of LinkedIn users are men, while women make up 43.1%, showing a fairly balanced gender split.
    
21. 50.6% of all users are aged between 25 and 34, making young professionals the dominant age group.
    
22. 24.5% of users are aged 18 to 24, reflecting strong adoption among students and recent graduates.
    
23. 21.2% of users are aged 35 to 54, showing that mid-career professionals also remain highly engaged.
    
24. 31% of Americans aged 50 to 64 use LinkedIn, proving its value even among older professionals.
    
25. 12% of US seniors aged 65+ use LinkedIn, indicating some presence among retirees and senior consultants.
    
26. 3.8% of global users are aged 55 or older, making them a smaller but notable group.
    

Education and Income

27. 53% of LinkedIn users in the US are college graduates, which confirms the platform’s strong appeal among educated professionals.
    
28. 28% of users in the US have some college education but no degree, showing that LinkedIn also attracts mid-level learners.
    
29. 10% of users have only a high school diploma or less, showing lower engagement among this group.
    
30. 53% of people earning over $100,000 use LinkedIn actively, making it the top platform for high-income professionals.
    
31. 20% of professionals earning $70,000 to $99,000 use LinkedIn regularly to manage their careers.
    
32. 13% of users earning under $30,000 are active on LinkedIn, suggesting lower usage in lower-income brackets.

Race and Workplace Diversity

33. 45% of Asian American adults use LinkedIn, the highest usage among racial groups in the US.
    
34. 30% of Hispanic adults in the US report using LinkedIn, showing solid adoption across ethnic communities.
    
35. 6.8% of LinkedIn’s US workforce is made up of Black employees, reflecting ongoing diversity efforts.
    
36. 51.9% of all LinkedIn employees globally are men, while women make up the remaining workforce.
    
37. 53.7% of leadership roles at LinkedIn are held by men, showing slight imbalance at the executive level.
    
38. 29.3% of technical roles at LinkedIn are filled by women, highlighting a gender gap in tech positions.

LinkedIn Content and Engagement

39. 1.5 million content posts are published on LinkedIn every minute, driving continuous activity and learning.
    
40. Video posts receive 5 times more engagement than text updates, making them the best format for reach.
    
41. Image and infographic posts double the engagement of plain text posts, helping creators stand out visually.
    
42. Video uploads grew by 36% in the first half of 2025, confirming LinkedIn’s shift toward multimedia content.
43. 100% increase in video creation on LinkedIn itself (not just uploads) indicates growing use of in-platform creation tools in 2025.
    
44. Video viewership jumped by 36% on LinkedIn during the first six months of 2025.
    
45. 280 billion feed updates are viewed each year, showing massive content consumption on the platform.
    
46. Over 1 million users publish long-form content weekly to grow their audience and authority.
    
47. Content impressions outnumber job posts by 15 to 1, proving LinkedIn is more than a job board.
    
48. 60% of users log in primarily to gain insights and industry knowledge, not just job opportunities.

LinkedIn Marketing and Advertising

49. 47% of high-earning ($100K+/year) coaches and course creators say LinkedIn is their primary business channel, especially in B2B and education-focused niches.
    
50. 97% of B2B marketers use LinkedIn as part of their content marketing strategy.
    
51. 93% of marketers use it for organic social marketing, making it a critical brand-building platform.
    
52. 44% of marketers rank LinkedIn as their most important B2B platform overall.
    
53. 85% of B2B marketers say LinkedIn gives them the best value among all social platforms.
    
54. 75% of marketers run LinkedIn Ads to reach decision-makers and professional audiences.
    
55. 79% of advertisers believe LinkedIn Ads outperform other platforms in results.
    
56. 68% of B2B marketers worldwide increased their use of LinkedIn over the past 12 months (from May 2025), the highest growth rate among all social platforms.
    
57. 77% of B2B marketers have a dedicated influencer marketing budget for LinkedIn and 53% say that budget is growing in 2025.
    
58. 40% of B2B companies raised their LinkedIn ad budgets in 2023 due to performance.
    
59. $3.96 median CPC on LinkedIn is the highest among all social networks, reflecting its premium audience.
    
60. 0.63% average click-through rate is standard for LinkedIn ads, consistent with other B2B platforms.
    
61. $1,557 median ad spend is typical per campaign, showing it’s a serious platform for marketers.
    
62. 0.9% of global ad spend goes to LinkedIn, which is small but highly targeted.
    
63. 65% of global marketers used LinkedIn in 2024 for B2B and employer branding campaigns.

Company and Employee Engagement On LinkedIn

64. 5 times more views go to company pages that post weekly than to inactive ones.
    
65. 7 times more impressions are generated when companies share regular updates.
    
66. 11 times more clicks per follower happen when a company stays active on LinkedIn.
    
67. 2 times more engagement is seen across the board when brands post weekly.
    
68. 30% of total engagement on company content comes from employee shares.
    
69. 14 times more likely employees are to share posts from their company than outsiders are.

Hiring and Jobs On LinkedIn

70. 140 job applications are submitted every second through LinkedIn’s job system.
    
71. 6 people get hired every minute using LinkedIn’s job matching features.
    
72. 28 million users display the #OpenToWork badge on their profiles to attract recruiters.
    
73. 61 million people use LinkedIn to search for jobs every week.
    
74. 50% of all hires on LinkedIn involve skills listed on user profiles.
    
75. 63% of job candidates don’t match the skills companies are looking for.
    
76. 51% of hiring managers say it’s hard to find qualified candidates with tech skills.
    
77. 45% of hiring managers struggle to find candidates with the right soft skills.
    

LinkedIn Usage Behavior

78. 16% of US social media users use LinkedIn, which makes it more popular than X/Twitter.
    
79. 48.5% of Americans use LinkedIn at least once per month.
    
80. 16.2% of users in the US use the LinkedIn app daily.
    
81. 46 minutes per month is the average time Android users spend on LinkedIn.
    
82. 1 minute 17 seconds is the average duration of each LinkedIn session.
    
83. 76 out of 100 is LinkedIn’s customer satisfaction score, reflecting a solid user experience.

LinkedIn Website Traffic

84. The United States sends the most traffic to LinkedIn’s desktop site each year.
    
85. India contributes 6.98% of LinkedIn’s total desktop traffic.
    
86. The United Kingdom accounts for 6.01% of all desktop visits to LinkedIn.com.

LinkedIn Revenue and Growth

87. $16.37 billion in revenue was generated by LinkedIn in 2024.
    
88. 10% growth in Q4 2024 shows LinkedIn’s steady financial rise.
    
89. In May 2025, LinkedIn’s total revenue grew 9% year-over-year, with premium subscriptions generating over $2 billion.
    
90. $1.7 billion in Premium revenue was reported in March 2024, meaning the platform added $300 million in just 10 months.
    
91. 51% growth in premium sign-ups reflects rising demand for advanced tools.
    
92. $5.26 billion in 2018 revenue grew to over $16 billion in just six years.
    
93. Premium subscriptions now account for approximately 12.5% of LinkedIn’s total revenue.

LinkedIn Learning

94. 23,000+ courses are available through LinkedIn Learning for professionals at all levels.
    
95. 24 languages are used to deliver training, making the content widely accessible.
    
96. 50 new courses are added weekly to keep the learning platform fresh.
    
97. 27 million users use LinkedIn Learning to build their skills.
    
98. 140% increase in skill updates shows users are actively improving their profiles.
    
99. LinkedIn acquired Lynda in 2015 for $1.5 billion to make it a part of LinkedIn Learning.

AI and the Future of Work On LinkedIn

100. 20 times more AI skills appear on LinkedIn profiles than in 2016.
     
101. 40 times more finance professionals have added AI skills since 2016.
     
102. 14 times more educators now list AI skills, showing growth even in traditional fields.
     
103. 3 in 5 professionals say they plan to switch jobs in 2025.
     
104. 70% of job skills are expected to change by 2030, mainly because of AI.
     
105. 10% of current jobs didn’t exist before the year 2000.
     
106. AI Engineer is the fastest-growing job in countries like the US, UK, and Singapore.
     
107. 88% of executives rank faster AI adoption as a key priority.
     
108. 80% of leaders believe AI helps build more creative and innovative workplaces.
     
109. 51% of AI users in business saw at least a 10% increase in revenue.

LinkedIn Sales Navigator Insights

110. 312% return on investment is the average for companies using LinkedIn Sales Navigator.
     
111. Six months or less is how quickly most teams recover the tool’s cost.
     
112. $4.7 million in total value came from three years of Sales Navigator use.
     
113. $6.3 million in business value was created with only $1.5 million in cost.
     
114. $1.3 million in net profit was directly tied to smarter sales opportunities.
     
115. $2.6 million saved by companies through better sales research workflows.
     
116. 15 minutes per day per person are saved by using Sales Navigator.
     
117. 65 hours per year per user are saved across sales teams.
     
118. $1,250 per user per year is the cost for the Advanced Plus license.
     
119. 75% of sales meetings now come from Sales Navigator features.
     
120. 40% of meetings convert into sales opportunities after using Navigator.
     
121. 950 million professionals can be reached using Sales Navigator’s database.

Sources:

• https://about.linkedin.com/
• https://www.thinkific.com/expert-economy-report/
• https://get.thinkific.com/plus/resources/report/revenue-generation-benchmarks/
• https://www.statista.com/topics/951/linkedin/#editorsPicks
• http://pewresearch.org/internet/2024/01/31/americans-social-media-use-acknowledgments/
• https://www.emarketer.com/search/?query=linkedin&sortBy=bestMatch&refinementList%5Btype%5D=chart
• https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research
• https://techcrunch.com/2025/02/04/linkedin-amps-up-vertical-video-tools-as-uploads-jump-36/

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Frequently Asked Questions About LinkedIn (2025)

Here are some of the most frequently asked questions about LinkedIn.

• How many people use LinkedIn in 2025?

Over 1.15 billion people use LinkedIn every month worldwide, making it the largest professional networking platform.

• Is LinkedIn good for B2B marketing in 2025?

Yes. 97% of B2B marketers use LinkedIn for content marketing, and 85% say it delivers the best ROI among social platforms.

• Do small creators or course sellers need a large following to succeed on LinkedIn?

Not necessarily. 43% of high-earning education professionals have fewer than 10,000 followers, proving engagement matters more than audience size.

• What is LinkedIn’s average ad cost and performance?

The median CPC is $3.96, and the average CTR is 0.63%, making LinkedIn ads more expensive but highly targeted to professionals.

• Is video content performing well on LinkedIn in 2025?

Yes. Video viewership is up 36%, and video posts receive 5 times more engagement than text updates.

• How effective is LinkedIn for job seekers and recruiters?

Very. 140 job applications are submitted every second, and 6 people are hired every minute via LinkedIn’s job tools.

• How big is LinkedIn’s freelancer marketplace?

As of 2025, 10 million freelancers have created Service Pages, and service requests are growing at 65% year-over-year.

• What is LinkedIn Learning and how many use it?

27 million users use LinkedIn Learning, which offers 23,000+ courses in 24 languages for skill development.

• How much revenue does LinkedIn generate from subscriptions?

LinkedIn’s Premium subscriptions surpassed $2 billion in revenue in the past 12 months, with 51% growth in sign-ups.

• How can course creators and coaches benefit from LinkedIn?

LinkedIn helps you reach affluent, skill-focused professionals. 47% of $100K+ earners in online education say it’s their primary channel.