While there are plenty of Kajabi reviews out there, this one is written from the perspective of someone with more than 20 years of e-learning industry experience.
Just as importantly, it’s written from the perspective of someone who has been an entrepreneur in the business of learning for nearly all of those 20+ years and who understands the opportunities and challenges of selling online courses.
Finally, I’ve decided to make this a shorter than my other platform reviews, focusing on the things I really like, the things I dislike, and some potential showstoppers. (Okay, it’s actually still pretty thorough, but it’s not the overwhelming War and Peace-sized review that I’ve seen other bloggers post!)
So, here are some of the best things about Kajabi.
7 Things I Really Like About Kajabi
Narrowing this down to a list of seven was pretty hard, but here goes …
1. It is built to sell.
Kajabi has very good tools for creating landing pages and sales funnels, and converting site visitors into customers. You can also manage all of your e-mail marketing within Kajabi – including automated follow-up sequences – so, no need for a third party platform (though it does integrate easily with Aweber, Mailchimp, and Active Campaign). This became even truer in early 2020 with the release of Kajabi Email, a full-featured e-mail platform that comes as part of every Kajabi subscription. Kajabi Email give you a visual e-mail editor that empowers you to build great-looking, high-converting e-mail campaigns fast.
Overall, Kajabi is head and shoulders above most other online course platforms in the native marketing and selling capabilities it offers.
2. It looks great out of the box.
Kajabi provides several variations on a core Web site theme that look modern and professional and it also provides very attractive, functional templates for creating your landing pages and sales pipeline pages. There is also a market for custom, premium themes if you don’t want to go with what Kajabi provides. This is a significant difference from more narrowly focused course platforms like Teachable or Thinkific, where you have to do custom coding to break away from their standard themes.
3. It has decent blogging capabilities.
While not at the level of WordPress, the blogging capabilities Kajabi provides are significantly better than those of most online course platforms. (And, remember, a strong blog is one of your best assets for attracting traffic to your site and products.)
4. It has strong video streaming capabilities.
Kajabi has Wistia – one of the all-around best video hosting platforms – full integrated for uploading and streaming your videos. Because of this you can trust that your videos will deliver as well as possible for whatever screen or bandwidth any individual learner is using – and that they will be as secure as possible.
Best of all, this does not require a separate Wistia license – it’s just baked in. Keep in mind that Wistia pricing starts at $99 per month for a Pro license (what most course sellers will need) – so, considering that entry-level Kajabi pricing starts at $149 per month ($119 is paid annually), this is a pretty big bargain.
5. It will jumpstart your product creation.
Kajabi provides very good templates for mini courses, online courses, evergreen trainings, and memberships. (A new “Community” product was also added just before I hit publish on this review.) Modify these by inserting your own content and removing anything you don’t need, and you’ll be off and running in no time.
6. It makes live events really easy to create and promote.
This kind of goes with product creation, but Kajabi is so strong in this area, it deserves to be mentioned separately.
You can easily set up a Zoom Webinar in Kajabi and – even better – build out a pipeline around it that includes your registration page, e-mails, a post-event offer page, and a checkout page. Kajabi provides templates for all of this, so all you have to do is modify the text and drop in your Zoom link. (You do have to have your own Zoom account.)
You can use this same approach to set up virtual summits/conferences or even place-based events. (These types of events use Legacy pipeline templates in Kajabi. I am assuming newer versions of these ill come out at some point, but they work just fine right now.)
7. The support for using Kajabi is very strong
Kajabi has been around for quite a while. It has a reputation for strong support and is clearly investing a lot in building out its global support team. It has also created Hero University, providing extensive online training and community to support platform users.
More than that, though, there are plenty of companies out there that have created custom themes for it (as mentioned above) and that offer a range of services to support it. There are also plenty of blog posts and articles out there addressing just about anything you want to do with Kajabi. If you can’t find what you want through the company’s own support and training – which, again, are already very good – you will almost certainly be able to find it out on the Web.
So, there’s really quite a lot to like about Kajabi.
In general, Kajabi will give you much more power than most course platforms over creating a Web site where you can offer your courses but also manage the entire Web presence for your business. In other words, you don’t need to set up a separate Web site on WordPress or another platform – a Kajabi site can be your home base.
Big Bonus: The Kajabi Community
I added this one after attending Kajabi’s 2019 Impact Summit. This was the company’s first face-to-face customer event and it attracted more than a thousand registrants. These are Kajabi users who paid to attend a Kajabi event and they were clearly fanatical about the platform. There was a ton of energy at the event, produced by people who were enthusiastic about getting the most out of Kajabi and helping each other succeed.
Kajabi has not taken things a step further by introducing Kajabi Meet-Ups, which the company describes as “a series of events dedicated to strengthening our community and supporting entrepreneurs, experts, and influencers as they grow their business online.” Basically, it’s a way for you to connect with other Kajabi users and experts face-to-face.
If you want to ensure that you are part of a vibrant community of course creators who are using the same platform you are using and who seem committed to helping each other, you probably need to look no further: jump on the Kajabi 28-day free trial today!
Some Key Things I Don’t Like About Kajabi
As good as everything above sounds, it doesn’t come without a price. I don’t mean the dollar price, I mean the learning curve.
Editing your site can be confusing.
I’ve seen some reviews that praise Kajabi as easier than WordPress. I don’t get that. Assuming you are using a good theme, I find editing in WordPress easier and more flexible. (Well, at least until the Gutenberg editor was introduced in WordPress. I find Kajabi easier than using that.)
That said, most of the issues in Kajabi result from the way things are named and where they are located. So, once you figure that out, things become much easier.
For example, “Page Builder,” which is located under Website editing, seems like it would be the place to build pages to include in your site, but that’s clearly not what Kajabi intended. Pages built here are standalone sales pages or pipeline pages. You can get them into your navigation, but the process for doing this is not at all obvious. Kajabi seems to want pages that are included in the site navigation to be created under Settings > Static Pages to create pages that can be added to your site navigation).
With the aim of keeping things brief, I won’t go into other examples, but there are many. In general, you can expect to spend a fair amount of time figuring out how things work. To be fair, this is true of just about any all-in-one system, and Kajabi does provide very solid support through live chat, its online help center, and Hero University, where you can find extensive training on the platform.
Keep in mind, too, that Kajabi does a lot without you needing to know anything about coding. So, even though there is a bit of learning curve, I’ll stress that the learning is completely doable by someone without strong tech skills.
If, on the other hand, you find you get easily frustrated when you can’t figure out how to do something in a piece of software, I won’t discourage you from using Kajabi. I would just say that you might want to consider getting some help. As I already mentioned, Kajabi’s own support and training is very good. And, a big upside of Kajabi is that there are plenty of freelancers and companies out there that support it. Just Google “Kajabi services.”
Comments, but no discussion forums
I’ve also seen reviewers praise the community aspects of Kajabi. Probably because I spend a lot of time with full-fledge membership platforms and learning management systems with extensive community tools, I’m just not that impressed with what Kajabi has to offer in this area.
That said, Kajabi provides what is probably enough for most solo edupreneurs. You can allow comments on pretty much any page of a course and it is easy to track and manage comments under Products > Manage Comments.
Affiliate program not available at entry level
Some course sellers may not care about this at all, but having high quality affiliates can be a great way to reach more learners. With Kajabi, you don’t get access to affiliate capabilities until you jump up to the Growth level (currently $199 a month/$159 if paid annually).
Out of these “cons,” the learning curve for editing and managing your site is the biggest, in my opinion, but you may give it a try and decide I’m complaining about nothing. So, definitely do try it out if all of the pros sound like what you want – you can sign up for 28-days for free to kick the tires.
Potential Showstoppers with Kajabi
Most platforms are going to address everything I’ve covered above in one way or another. They will just vary greatly in how well they do it, so you’ll need to consider the trade-offs in light of your own business and instructional goals.
There are some capabilities education businesses need, though, that simply aren’t covered by Kajabi (or most other platforms in its same general class). If any of these – covered below – are critical to your business model, then Kajabi is not the platform for you. (And you should probably look here or here.)
No multi-tenancy option
Multi-tenancy means that you can create and manage multiple instances of a platform under a single umbrella. This can be really handy if, for example, you are a training company with many corporate clients and those clients want their own branded instance of the platform for serving and managing their users.
Kajabi Growth and Pro licenses do enable you to create multiple sites, but this really isn’t the same thing as multi-tenancy. If you need true multi-tenancy, there are many better options (like most of the platforms on this page).
No continuing education credit capabilities
While Kajabi does enable you to issue a completion certificate for a course, there is no way to indicate the amount of time associated with a course or the amount of continuing education credit that may be available.
While there may be work-arounds, if earning continuing education credit is important to your learners, Kajabi is not your best option. Academy of Mine would be a better all-in-one fit for this purpose.
Or, if “all-in-one” is not a big driver, have a look at the platforms reviewed on ReviewMyLMS. Most of these will handle continuing education credit.
No support for SCORM or xAPI/TinCan
Kajabi has no capabilities for importing or configuring courses created in common authoring tools like Articulate and Captivate. By extension, it also does not support the use of the SCORM, xAPI/TinCan, or other e-learning standards for packaging courses. If you have a strong and valid reason for using one of the major e-learning standards, Kajabi would not be the way to go. (More on SCORM here.)
Kajabi Review: The Bottom Line
The real sweet spot for Kajabi, in my opinion, is solo experts – speakers, consultants, coaches, authors – who want a great looking Web site to market courses and other products that are based on their expertise.
If you want to convert your expertise into a business rapidly, look like a real pro, and know you’ve got the tools to help you market and sell effectively, Kajabi should definitely be one of the main platforms you consider.
Of course, I still recommend that you do the work to figure out your specific needs and priorities before making a platform decision. For doing that, I recommend downloading my free Course Platform Selection Guide – to understand your needs and make your own decision.
And, if you do end up going with Kajabi, I encourage you to share your own Kajabi review in the comments here.
Every once in a while I do a full-on revision of this post, but in the meantime, I list important updates here.
- Kajabi Email (February 2020) – Features a new visual editor that makes it easy to add rich design to your emails, giving your audience a sophisticated, highly-branded experience – no designer or developer needed. The company has continued to expand and improve e-mail capabilities, releasing a major update in April 2020.
- Kajabi Analytics (March 2020) – Kajabi released a range of new reports inside of Kajabi Analytics, including product progress, offers sold, forecasting, and affiliate tracking.
- Customer Feedback Portal (October 2019) – Kajabi introduced a part of its site where customers can submit, upvote, and track feature requests. You can also see what’s being planned, what’s already being built, and what’s been released recently. Basically, a great customer service feature that gives you clear insight into what’s coming that maybe useful for you.
- Feature Roll-up (August 2019) – In August, Kajabi published a feature “roll-up” of multiple features that got released over the previous months. These included:
- Improved analytics
Ability to clone events and assessments
- Easier to set up custom domains
- New theme: Momentum
- Improved e-mail customization and tracking
- Improved analytics