Learning Revolutionary’s Toolbox – Completely New and Free Edition

Shortly after Leading the Learning Revolution was published, I also published a free eBook to compliment it: The Learning Revolutionary’s Toolbox. That was a while ago, and the original eBook has gotten pretty dated, so I haven’t tended to promote it much lately.

No longer: there is now a brand new, massively-updated version of The Learning Revolutionary’s Toolbox that you can (currently) download for free (as in no $$ or e-mail address required).

The eBook is 33-pages long and covers the range of tools you need to develop and deliver online courses as well as many of the tools you will need for marketing them effectively. It is, IMHO, an indispensable resource to have on hand as you grow your online course business. Here’s what the Toolbox covers: [Read more…]

Adult Learning 101 for Edupreneurs

Adult Learning 101: If you aim to sell online courses, you need to give yourself a crash course in this topic. Today.

Adult Learning 101 - Photo Man Using Computer, Reading Book in Library

One of the downsides of any rapidly growing market is that a lot of junk gets fed into it. The market for lifelong learning is certainly no exception. There is plenty of snoozer content out there. (I’m betting you have sat through a dull Webinar or two yourself.) Even the stuff that manages to keep your attention is often very light when it comes to delivering true educational value.

Naturally, this represents an opportunity for you.

[Read more…]

Two Thinkific Changes Worth Noticing (Even If You Don’t Use Thinkific)

Image of Thinkific Site Builder promo text and templates

I don’t often write posts that highlight a specific platform vendor, but I think it is worth noting a couple of changes that Thinkific has made to its platform recently.

One addresses an issue I get asked about all the time by readers. Another supports what I think is probably the biggest revenue opportunity for many course sellers.

Both changes speak to where I think platforms – and businesses – are headed in the edupreneur market. [Read more…]

One Word to Rule Your Course Business

Chalk board A-B-C business process drawing

If you want to validate the market for your online course idea …

If you want to build an audience for selling your courses …

If you want to pick the right online platform and be confident it will be around next year …

If you want to be sure your course does not flop

If you want to do any of this successfully, there is one thing you absolutely need: a process.

There are methodical questions, concrete steps, and useful tools that course entrepreneurs can take advantage of in each of the areas above. I cover them, at least in part, at each of the links above and I encourage you to read or re-read each of these items.

But more generally, I encourage you to think about what the processes are in your business, where they need to be added, and where they might be improved.

Process is what takes most of the risk out of being an entrepreneur. It is what enables you to scale and create a truly thriving, sustainable business.

There are no guarantees, of course, that a process will lead to success, but without good processes, you are just gambling.

One word: process.

No matter where you are in your entrepreneurial journey, it’s worth putting a little thought – and action – into today.

Don’t miss this rock solid example of audience building

I recently did an interview with the folks at WP Tonic and I think it is worth highlighting for a number of reasons that apply to edupreneurs.

Here’s the interview link:
https://www.wp-tonic.com/podcast/269-wp-tonic-show-wednesday-interview-special-guest-jeff-cobb/

Here are the reasons: [Read more…]

How To Price Online Courses – 10 Tips from 20 Years of Experience

How to Price Online Courses - photo of person setting prices with calculator, laptop

I get a lot of questions about pricing in my line of work. That’s certainly understandable: most edupreneurs understand, even if only intuitively, that the level at which you are able to price your offerings while still driving sales is one of the most fundamental determinants of your business success.

Basically, the higher you can price without causing a major drop in sales volume, the more revenue you will generate. And, if you can keep your costs constant – or better yet, reduce them – while raising prices, the more money you will make overall.

What happens more often than not, though, is we feel controlled by what we perceive as the possibilities for pricing in our market. While it is true that the sky is not the limit – there are, of course, prices that will be higher or – we often forget – lower – than customers are willing to pay, it is also true that we have a lot more control than we think over pricing.

Based on years of consulting about pricing and on my own needs to set prices, here are my top tips for controlling your pricing rather than letting your pricing control you. [Read more…]