Learning Revolutionary’s Toolbox – Completely New and Free Edition

Shortly after Leading the Learning Revolution was published, I also published a free eBook to compliment it: The Learning Revolutionary’s Toolbox. That was a while ago, and the original eBook has gotten pretty dated, so I haven’t tended to promote it much lately.

No longer: there is now a brand new, massively-updated version of The Learning Revolutionary’s Toolbox that you can (currently) download for free (as in no $$ or e-mail address required).

The eBook is 33-pages long and covers the range of tools you need to develop and deliver online courses as well as many of the tools you will need for marketing them effectively. It is, IMHO, an indispensable resource to have on hand as you grow your online course business. Here’s what the Toolbox covers:

  • Introduction
  • Create and Manage a Home Base Web site
    • Wonderful WordPress
    • Other Home Base Options
  • Online Course Platforms
  • Course Authoring Tools
  • Produce and Deliver Videos
    • Video Equipment
    • Video Editing
    • Video Hosting
  • Record a Screencast
    • Hosting
  • Produce and Deliver Audio
  • Create Images with Impact
  • Host a Webinar or Webcast
  • Sweat the Details on Documents
  • Sourcing and Outsourcing
  • Quick Wrap-Up and Feedback

Like I said, this thing covers all of the essentials for creating and delivering online courses.

For at least the next 30 days I am going to make it available for free and without requiring e-mail sign-up, but I reserve the right to change my mind about both after 30 days. So, be sure to go ahead and download the Learning Revolutionary’s Toolbox now.

As always, just hit reply with any questions or comments.

Best regards,


P.S. – If you have not yet checked out ReviewMyLMS, I encourage you to have a look at that as well. Leave a review and you get access to the dozens of other online course platform reviews that have started rolling in. If you haven’t yet used a platform, there’s an option to subscribe.

15 Platforms to Publish and Sell Online Courses (and Counting)

Looking to sell online courses, but confused by all of the platform choices? In this post I draw on my two decades of eLearning industry experience to highlight some of the top online course platforms and help you narrow your list. While you are here, be sure to grab the free platform selection guide to help you make the right choice faster and smarter. And, if you are ready to create online courses and other online education content, be sure to check out the free Learning Revolutionary's Toolbox!

Image of e-commerce related to sell online courses and online course platforms

To sell online courses, it used to be that you had to master an authoring tool, license a learning management system (LMS) – or come up with a workaround – figure out hosting and e-commerce, and then somehow deal with end user support. These days, you can get across the finish line with little more than the digital video camera in your phone, an Internet connection, and one of the platforms listed here.

Here’s a concise look at some of the best of what’s out there for helping you create, market, and sell online courses on the Web. [Read more…]

Don’t miss this rock solid example of audience building

I recently did an interview with the folks at WP Tonic and I think it is worth highlighting for a number of reasons that apply to edupreneurs.

Here’s the interview link:

Here are the reasons: [Read more…]

How To Price Online Courses – 10 Tips from 20 Years of Experience

How to Price Online Courses - photo of person setting prices with calculator, laptop

I get a lot of questions about pricing in my line of work. That’s certainly understandable: most edupreneurs understand, even if only intuitively, that the level at which you are able to price your offerings while still driving sales is one of the most fundamental determinants of your business success.

Basically, the higher you can price without causing a major drop in sales volume, the more revenue you will generate. And, if you can keep your costs constant – or better yet, reduce them – while raising prices, the more money you will make overall.

What happens more often than not, though, is we feel controlled by what we perceive as the possibilities for pricing in our market. While it is true that the sky is not the limit – there are, of course, prices that will be higher or – we often forget – lower – than customers are willing to pay, it is also true that we have a lot more control than we think over pricing.

Based on years of consulting about pricing and on my own needs to set prices, here are my top tips for controlling your pricing rather than letting your pricing control you. [Read more…]

Marketing You Can Offload, Marketing You Can’t

Picture of overwhelmed female entrepreneur who wants help to offload marketing

One of the issues readers write to me most often about is marketing, and many want recommendations for companies that will do their marketing for them.

My usual thought when receiving these e-mails is that “if you are in the course business, you are in the marketing business, like it or not.” As I have argued before, you need to spend at least half your time marketing if you are serious about building an audience and – by extension – growing a successful online course business.

Still, I recognize that response is not very helpful to people who simply do not want to do their own marketing. (Or, who want to do significantly less of their own marketing.)

So, it’s worth asking: what parts of marketing can I legitimately offload without risking the success of my business? To answer this question, I find it useful to think in terms of the classic “4 Ps” of marketing: product, placement (distribution), pricing, and promotion. [Read more…]

Learning to Love Unsubscribes

image of unsubscribe stampIf you are a subject matter entrepreneur (or an entrepreneur of any sort, for that matter) building an engaged list of e-mail subscribers is essential.

The big upside of a high quality list it that you have a direct line into the inbox of people who have asked to hear from you. There’s nothing that beats that when you have a new course to offer. (See also this post about how to build an audience.)

A potential downside, though, is that every e-mail list inevitably gets plenty of unsubscribes. Those unsubscribes can feel like a daily dose of rejection when you are trying your best to maintain your motivation and create a sustainable business. It can be hard not to take them personally or see them as a sign of failure.

It has taken me a long time to move past a negative view of unsubscribes and actually learn to appreciate – and yes, even love – them. Here are my reasons: [Read more…]