It’s a question I find myself pondering more and more lately. We may have differing perspectives about what counts as “big money,” but for me, a course has to be capable of generating six figures annually before I will count it as big money. Even if your number is somewhat lower (and especially if it …
The Benefits of Blogging for Your Online Course Business
The benefits of blogging are huge. If I had to name the three things I’ve done over the years that have enabled me to break free from working for others and create an income and lifestyle based on my own terms, consistently building e-mail lists and speaking – whether at conferences or via digital channels …
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The Course Itself Is Less Than Half the Battle
For much of my consulting career I’ve been a follower of Alan Weiss, the Million Dollar Consultant, and I can remember being struck many years ago by an assertion he made about what it takes to be a successful consultant: You need to spend more than half of your time marketing. This was a response …
7 Ways to Elevate Your Expertise
Whether your aim is to sell online courses, become a consultant, or otherwise make money off of your smarts, being an expert in your field or industry is certainly important. But for most of the readers here on Learning Revolution, that’s already a done deal. They are experts. The bigger challenge right now is how to become …
3 Valuable Resources from My “Do This Now” Folder – Marketing Edition
One of my personal “best practices” is to keep a “Do This Now” e-mail folder of tips and techniques that can help me grow my business. When I find something really useful and actionable, I e-mail it to myself, put it in that folder, and then act on it as soon as possible. (I also …
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Boost Your Brand and Rocket Your Reputation with Dorie Clark
Wondering how to really stand out and create long-term customer loyalty in the competitive market for lifelong learning, continuing education, and training? Building brand and developing a rock-solid, trustworthy reputation have never been more important, and few people know more about how to do these things than my guest on this episode of the Learning …
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How to Build a Passionate Community of Learners – A Conversation with Leo Babauta
Note: This is one of a series of interviews I conducted as part of writing the book Leading the Learning Revolution. – JTC Leo Babauta has been an inspiration to so many people – myself among them – so I was thrilled to have the chance to interview him while writing Leading the Learning Revolution. While …
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