It’s difficult to overstate the importance of video for rapidly reaching a widespread online audience. YouTube alone has more than 2 billion active monthly users, watching 5+ billion videos uploaded by over 50 million content creators. Over 95 percent of the global internet population watches
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Executing a successful content marketing strategy is about more than simply generating as much content as you can, as fast as you can. You need to amplify your content – that is, share it and motivate others to share it – so that it has
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According to a study by McKinsey & Co., e-mail marketing can be up to 40 times more effective than social media. That might seem incredible, but social media networks are designed to separate people by demographics and interests, meaning even your top performing social media
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Why is everybody suddenly talking about podcasts? Back in 2015, the majority of Americans had never even heard of them. But the next year the number who reported knowing what a podcast was topped 50 percent for the first time, and since then the figures
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If you are serious about creating an education-based business that will thrive over time, you need to be serious about blogging to market your business – specifically, about blogging as a form of content marketing for your business. With the possible exception of video, there
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Whether your goal is to publish a diverse portfolio of educational products over the long haul or simply to launch your first online course, you need an audience – and effective content marketing is one of the most time-tested ways to build one. But what
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Once you’ve created your masterclass, it’s time to promote your masterclass and begin selling spots. Your promotional efforts should be focused on three key stages: before the masterclass launches, during the sales period, and after the class has sold out. Promoting your masterclass before it
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Email marketing is the most effective marketing tool that many edupreneurs and expertise-based businesses are under-using. Yes, most realize that they need to have an email marketing platform, but that’s not the same thing as knowing how to build an email marketing list and implement
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