What’s it take to be a successful course creator and sell online courses? Mostly it takes the motivation to get started and the will to keep at it, but it also helps to get whatever expert training and tips you can. With a little training and guidance, you’ll be able to avoid common mistakes, leverage the experience of others, and move a lot faster.
So, with that aim in mind, I’ve put together the following list of free training opportunities, guides, and eBooks that cover nearly everything course creators need to know to launch and grow a successful online course business.
Some of these require sign-up. Some are actual courses or video tutorials, while others are text-based and may include both on-screen and PDF versions. Regardless, they are all free. Just pick and choose what’s most useful to you. And, I encourage you to:
- Bookmark this page
- Share it with others using the social links on this page
Now, let’s dive in.
Fundamentals of Creating and Selling Online Courses
These guides and trainings cover all of the fundamentals of getting a course created and into the market. If you are just getting started or want to review some of the basics, this is definitely the place to start.
This guide/eBook from Learnworlds teaches you how to make your online courses ready for sales and, most importantly, profitable. Topics covered include;
- Why is having an online course profitable?
- Making an online course
- How to Price a Course
- The Structure of a Successful Title
- A Successful Course Sales Page
- How to Market & Sell Online Courses Step-By-Step
- Offline Works
- Happy Students Are the Best Referrals
- Increase the Value of Your Course
- Resources to Help
- Moving Forward
This guide from Podia provides you with everything you need to know about creating, launching and selling a course this year. Topics covered include:
- Are online courses the right type of online business for you?
- How do you come up with a profitable idea for your course?
- Where do you start when it comes to building your course content?
- What about sales and marketing? How do you ensure that people buy your course?
This challenge is designed to align with a 28-day free trial of the Kajabi platform. Basically, over the course of 28 days the Kajabi team walks you through everything you need to do to build your first digital product and get your first sale. If you are seriously considering Kajabi, it’s a no-brainer. Even if you aren’t considering Kajabi, this is great crash course in how to get up and running as a course creator – and you can always take what you learn to a different platform if you want.
Similar to the Kajabi challenge above, this 30-day challenge from Ruzuku provides you with step-by-step guidance from course idea to finished course. And, again, even if you don’t go with Ruzuku in the end, the learning is portable.
I’ve put this into the fundamentals area because subscription membership sites are one of the best models for selling educational content – it definitely pays to learn about them. This step-by-step guide from Podia contains everything you need to know about building and launching an online membership business.
Adding Online Courses to Your Business
If you are an author, coach, speaker, or entrepreneur, online courses can be a great way to expand your reach and create new revenue streams. The items in this section tell you how.
If you are an author who wants to make a bigger impact with your book, engage your community, and earn more revenue, then this free training from Thinkific may be just the ticket. Delivered to your inbox as a series of videos, it gives you access to interviews with 10+ authors and online course experts on how to expand your reach and revenue as an author.
Similar to the “book to course” expert talks above, this series is for coaches who want to level up their businesses, get more clients and operate at scale. Through a series of videos featuring more than 10 industry experts, you’ll learn how to get more clients, market and sell your online program, create engaging content, and set up systems to help you scale.
Courses are the main focus of some businesses. For others, they are a way to fuel growth for their main product lines. In this guide, Thinkific invites you to find out why fast-growth companies and entrepreneurs are creating online courses for their customers. You’ll learn about:
- The #1 challenge preventing most entrepreneurs from scaling their business
- The top 3 strategies for using online courses to grow your business
- Common misconceptions about creating online courses and why people will gladly pay a premium for your information
- Real stories and examples from our community of 25,000+ online course creators
Marketing and Selling
There’s no way around it: you have to learn to market and sell effectively if you want to achieve success as an edupreneur. The items in this area cover some of the most essential skills and tactics you will need to market your online courses effectively and pull in sales.
If you don’t have a list, you don’t have much of a business. From choosing the right email service provider to sending a welcome email to your subscribers, this guide from Teachable covers everything you need to build an e-mail list. It includes:
- Easy wins to start growing your list.
- Actionable strategies to generate massive growth.
- Surprising case studies.
Effective sales pages – aka landing pages – are absolutely essential for success in selling digital learning.This guide from LeadPages is designed to cover the ‘must-know’ fundamentals as well as the most important tips and strategies that have proven to work across hundreds of thousands of business. It starts with the very basics and continues on into the nitty-gritty of effective landing page copywriting and design.
With YouTube being the worlds second largest search engine at this point and video being such a powerful marketing tool for online education, you really need to understand the ins and outs of how to grow your audience and business with YouTube. This guide to YouTube marketing from Thinkific features insights from top video marketing experts and YouTube channel owners with millions of views.
As I’ve written before, appearing on podcasts can be a great way to reach relevant audiences for your courses. This guide from Thinkific covers all the ins and outs of how to do it.
Making Serious Money
I could have included these under Marketing and Selling, but they seem worth their own category. Find out how some of the most successful online course creators are hitting six figures and beyond.
If you are aiming to make some serious money with your online course, you will definitely want to get Thinkific’s proven path to reaching $100,000 in online course sales.
Teachable invites you to discover how the best online teachers in the world make a living online with this free eBook covering the anatomy of a top school, how to sell your online courses, and exclusive recommendations from some of Teachable’s best instructors (from among 100k+ schools.)
Foundr is a fantastic for entrepreneurs in general, and the folks there definitely know a thing or two about selling online courses. This post offers a very thorough guide to how the company has reached more than 10,000 students with the 12 courses it has created to date. There are tips here you definitely will not want to miss.
Software Tutorials and Training
These are very software-specific, but they cover three pieces of software that are pretty much universally valuable to course creators: Camtasia, Screenflow, and WordPress. Camtasia and Screenflow are easily the two best options out there for capturing and editing screen recordings and easily editing videos, in general. WordPress is the world’s most popular Web site platform.
Camtasia provides a good series of videos covering essential skills and techniques. Once you are done wit these, you can move to more advanced videos covering advanced editing, animations, and more.
Screenflow provides a comprehensive tutorial series to teach you how to get started with ScreenFlow and then move to the pro level.
I’ve always urged course creators to maintain a home base Web site that is independent of whatever online course platform they use. It’s the only way you ensure you have complete flexibility and control over your brand. This guide from LifterLMS covers all of the essentials for getting started with WordPress, my top choice for your home base site.
Make a Plan
It’s great to have access to a range of training and education opportunities to help grow your online course business, but let’s face it, access doesn’t mean anything if you don’t actually take advantage of it and make use of these resources.
My advice? Pick one or two of these that are most relevant to you and schedule some time on your calendar each day to go through them. Once you are done, come back to this page (because, of course, you will have bookmarked it!) and choose something new.
Take that approach, and over the course of a few weeks or months you will become a master of creating and selling online courses. It’s an opportunity that’s free, but priceless.
P.S. – You might also want to check out these posts on Learning Revolution for additional help:
- 5 Keys to Picking the Best Online Course Platform for Your Business
- How to Create an Online Course to Sell
- The Learning Revolutionary’s Toolbox