ClickFunnels vs Leadpages (2023) – Which Is Best for Lead Generation?

If you’re looking for an in-depth ClickFunnels vs Leadpages comparison, you’ve come to the right place.

Both ClickFunnels and Leadpages are world-class products that offer various marketing, lead conversion, and sales tools for small businesses, entrepreneurs, and digital product sellers.

But they’re entirely different products with their own strengths and weaknesses.

Leadpages is primarily known for its landing pages, opt-in forms, and website builder. ClickFunnels is an all-in-one marketing and lead generation tool that offers complete sales and marketing funnels.

Which one is right for your business needs?

Let’s find out by comparing the core features of ClickFunnels and Leadpages.

Quick Verdict | The Best Marketing Tool Is….

Don’t have the time to read the detailed comparison? Here’s my quick recommendation.

If you have budget limitations and only want a landing page and website creator (a really good one), Leadpages is an excellent choice.

But if budget is not your primary concern, and you want to invest money in building fully automated marketing and sales funnels with advanced automation, A/B testing, and email marketing, there’s no better choice than ClickFunnels.

ClickFunnels vs Leadpages – The Main Differences

At first look, ClickFunnels and Leadpages appear to be similar products that serve the same purpose. In reality, they have several key differences.

ClickFunnels	Leadpages
ClickFunnels is a complete marketing automation tool that offers ready-to-use funnels.	Leadpages is primarily a website and landing page builder that provides tools to help you convert your traffic into leads.
Allows you to create marketing and sales funnels using a drag & drop funnel and site builder	Allows you to create landing pages and websites using a drag & drop site builder. But you have to create funnels manually
Offers native email marketing features and also integrates with other email services	Integrates with all leading email services but doesn’t offer native email marketing features.
Offers native automation features and integrates with various automation platforms	Integrates with multiple automation platforms but doesn’t offers native automation
Allows you to build membership sites	No membership site feature
Has a complete affiliate management system	No affiliate management features
Expensive product for beginners	Beginner-friendly pricing
Doesn’t offer a WordPress plugin	Integrates WordPress and custom sites easily.

ClickFunnels vs Leadpages – An Overview

Did you know that 92% of your website visitors aren’t ready to buy from you the first time they visit your site?

This means if you want to turn your site’s traffic into customers, you’ll first need to convert them into email subscribers and build a relationship with them before making a sales pitch.

This is where ClickFunnels and Leadpages, two of the world’s marketing and conversion tools, come in.

Both ClickFunnels and Leadpages are world-class products that allow you to convert cold traffic into email subscribers, leads, and customers.

They also allow you to create high-converting sales pages for your online courses and receive customer payments using various payment gateways.

Let’s get a close look at ClickFunnels vs Leadpages and see how they perform head-to-head.

What Is Leadpages?

Leadpages is among the world’s best landing page builders that allow you to create high-converting websites, squeeze pages, sales pages, pop-up forms, and alert bars without any design and coding skills.

Founded in 2012, Leadpages has helped thousands of small businesses, entrepreneurs, freelancers, and consultants worldwide create mobile-friendly sites and landing pages using its drag & drop site builder.

It’s a flexible tool you can use to create landing pages for your marketing campaigns or create fully functional mobile-ready websites.

Here are the core features you get with Leadpages.

• A drag & drop website and landing page builder
• Responsive website and landing pages
• Landing page templates
• Custom and hidden fields
• File hosting and lead magnet delivery system
• Exit-intent pop-ups
• Alert bar
• A/B Testing
• Hundreds of integrations

In short, if you’re looking to quickly set up attractive and responsive websites and landing pages without any technical skills, Leadpages is the perfect solution for you.

What Is ClickFunnels?

ClickFunnels is a complete marketing automation system that offers much more than landing pages and pop-up forms.

Founded in 2014, ClickFunnels has helped thousands of marketers grow and scale digital and physical product business using the power of sales funnels.

ClickFunnels even has an exclusive community called Two Comma Club, which includes users who’ve earned $1 million using ClickFunnels.

At the time of writing this article, Two Comma Club has 700+ members.

ClickFunnels’ core offers are sales and marketing funnels.

What’s the difference between a sales/marketing funnel and a landing page?

A landing page is a stand-alone page designed to sell your product or convert traffic into email subscribers by offering a lead magnet.

A sales/marketing funnel is a fully automated and integrated system that includes multiple landing pages, email sequences, check-out pages, upsell and downsell offers, and several other profit maximizing strategies.

In a funnel, a landing page is often the first step through which visitors enter a funnel. But unlike landing pages, a funnel can keep users engaged for weeks and sometimes even months.

ClickFunnels offers automated sales and marketing funnels based on if-then conditions that increase your traffic to lead conversion rate by providing personalized content at every step of the buyer’s journey.

• Here are the core features it offers.
• A drag & drop funnel builder
• Ready to use funnel recipes for various business goals
• A website and landing page builder
• Fully customizable website and landing page templates
• Native email marketing features
• An affiliate management system
• A funnel marketplace
• Custom domain integration
• Integration with dozens of third-party app

If you’re looking for an all-in-one solution to market, sell, and grow your digital marketing business with the power of automated funnels, ClickFunnels is the only product you need.

ClickFunnels vs Leadpages – Comparing Two of The Best Landing Page And Sales Funnel Tools

Now that you have a general idea of what ClickFunnels and Leadpages offer let’s dive deeper into the various ways they can benefit your business.

We’ll compare the following aspects of these products to help you reach the right purchase decision.

• Pricing And Features
• Website Builder
• Marketing And Conversion Features
• Payment Management
• Affiliate Marketing
• Resources And Community

1. Pricing, Free Trial, And Features

The cost of your marketing tools has a significant impact on your product’s profitability. Let’s see how much you need to pay to use ClickFunnels and Leadpages.

Leadpages Pricing and Free Trial

Leadpages offers three paid plans designed for different business types. It also has a free 14-day trial (credit card required), during which you can experience most of its core features.

But it doesn’t offer a free plan.

Here are the features you get in its premium plans.

Its introductory Standard plan costs $27/month billed annually and offers unlimited landing pages, pop-ups, and alert bars for unlimited traffic & leads for one website.

Their most popular Pro plan costs $59/month billed annually and offers everything in the Standard plan plus payment integration, A/B testing, and email trigger links for 3 websites.

Their Advanced plan is for agencies and experienced marketers and offers everything in the Pro plan plus several other unique features for up to 50 websites.

For beginner marketers and course creators, the Pro plan is pocket-friendly and offers the best value for money.

ClickFunnels Pricing and Free Trial

ClickFunnels offers two regular premium plans and one exclusive plan for Two Comma Club members.

All plans come with a 14-day free trial (credit card required), but there’s no free plan.

Here’s what you get with ClickFunnels’ premium plans.

As you can see, ClickFunnels is significantly more expensive than Leadpages. Its entry plan costs $97/month (billed annually) and offers 20 funnels and up to 100 funnel pages (landing pages) for up to 3 custom domains.

ClickFunnels Platinum costs $297/month (billed annually) and offers unlimited funnels and pages for up to 9 domains. It also offers more payment gateways and sub-users, plus unlimited follow-up funnels.

For independent consultants, course sellers, and beginner digital marketers, the entry plan has sufficient features. But it’s a bit expensive if you don’t fully utilize all the features.

Still, Leadpages wins the price comparison since it’s much cheaper than ClickFunnels (although you get many more features with the latter.)

Winner: Leadpages

2. Website and Landing Page Builder

Both Leadpages and ClickFunnels offer drag & drop page builders. Let’s take a close look at both.

Leadpages

Website and landing page builder is the core product Leadpages offers.

And it’s more robust, feature-rich, and user-friendly than most other page builders by a long shot.

You can use it to create fully responsive and professionally designed websites, with as many pages as you want, using drag & drop site blocks.

When building your site, you can start with a blank canvas or select a design from the Leadpages template library according to your industry.

You’ll find site designs for authors, bloggers, health & beauty, automotive, retail, fashion, and many other industries.

If you’re designing a landing page, you can choose a business goal to find relevant templates. Leadpages gives you page templates for check-out & thank you pages, email opt-in pages, about pages, and many other page types.

All the website and landing page templates can be fully customized using the Leadpages site builder.

The website and landing page builders in Leadpages are almost identical and give you all the options you need to completely transform any template the way you want.

You get all kinds of website widgets and blocks that you can drag & drop anywhere on your page. Using these widgets, you can create new sections, hero images, in-text images, text sections, headlines, forms, buttons, social media icons, maps, calendars, videos, and anything else you can think of on a site.

To edit any element of a page, simply click on it and change its text, size, color, placement, etc.

In short, it’s hard to find a weakness in the Leadpages website builder.

ClickFunnels

ClickFunnels also offers a robust page builder to create fully responsive websites and landing pages from scratch or use one of their landing page templates.

In ClickFunnels, you can use stand-alone landing pages or funnel templates, depending on your goal. For example, here are various templates for an opt-in page. Some of these templates are 2-3 page opt-in funnels.

To customize the look and feel of any template, simply open the edit mode and start changing it using drag & drop website elements in the page builder.

You can find site elements like headlines, paragraphs, text fields, bullet lists, images, videos, embedded videos, audio files, forms, and so much more.

Like Leadpages, the ClickFunnels page builder allows you to edit any element of a page by clicking it and changing its settings.

However, unlike Leadpages, ClickFunnels pages don’t autosave, which means you need to regularly save your work to prevent loss in case of a system shutdown.

The page builder in ClickFunnels does seem a little dated as compared to Leadpages. Since it’s not the only product ClickFunnels offers, they don’t seem to update it as regularly as Leadpages.

Moreover, ClickFunnels has an impressive template library for landing pages and funnels. But doesn’t offer much for conventional websites.

So, although there’s not a lot between the page builders, I’ll still go with Leadpages because of its clean and easy-to-use interface and a vast collection of website and landing page templates.

Winner: Leadpages

3. Marketing And Conversion Features

Both ClickFunnels and Leadpages offer several features to market your products and convert your traffic into leads and customers. Let’s take a close look at some of their main features.

Leadpages

Leadpages offers a host of advanced marketing and conversion features to help you increase traffic and sales.

Its landing page builder gives you total control of your site’s appearance by giving you dozens of templates, icon sets, a stock photo library, and an SEO widget to optimize your pages for search engines.

It also offers event-triggered, delayed, and exit-intent pop-ups to promote your products and collect leads via forms.

You can also use triggered links in your email campaigns to increase your conversion rate. When a subscriber clicks on a triggered link, they’re seamlessly added to an event or a list without the need for more on-site clicks.

Leadpages also offers responsive alert bars that you can use to promote events, products or collect leads via forms.

To improve your landing page conversion rate, Leadpages also offers A/B testing features that allow you to show two different versions of your landing page to a small segment of your visitors.

Based on the percentage of conversions on each page, Leadpages would choose a winner and deploy it as your main landing page visible to every visitor.

Leadpages also integrates with every popular email marketing service but doesn’t offer native email marketing features like ClickFunnels.

But overall, it gives you all the necessary tools to create attractive landing pages and convert your traffic into leads.

ClickFunnels

ClickFunnels offers a significantly more advanced range of marketing and conversion features.

Its biggest strengths are sales and marketing funnels that completely automate your marketing process.

Unlike Leadpages, ClickFunnels doesn’t leave you with an isolated landing page. It provides you a complete conversion funnel to plug with any traffic source and start generating sales.

You have the option to create a funnel from scratch or use a proven funnel recipe from ClickFunnel’s Funnel Cookbook.

These funnels already have a complete roadmap for your audience with multiple landing pages, upsell and downsells, email sequences, etc.

For example, here’s a sample product funnel that’s ideal for online course launches.

If you want to create a funnel from scratch, you can use the ClickFunnels classic funnel builder.

ClickFunnels assists you during the whole funnel-building process by giving you different options focused on your business goals.

For example, when you create a new funnel, you have can choose from one of the three main funnel goals – collecting emails, selling a product, hosting a webinar.

If you choose “Sell a Product” as your goal, ClickFunnels gives you three more options to understand the exact nature of your product.

As you can see, you can sell products with a complete sales funnel that starts with a squeeze page or directly move to a product launch sequence if you already have an email list.

ClickFunnels also allows you to create a complete membership site to sell online courses, drip content or host a general library of information that your customers can pay to access every month.

Suppose you don’t want to create a funnel yourself but also don’t like any Funnel Cookbook templates. In that case, you can go over to the ClickFunnels Marketplace, where marketers from across the globe are selling hundreds of different funnels that you can download and plug with your account.

You can fully customize these funnels or create one from scratch in the funnel builder.

The funnel builder is a drag and drop tool where you can configure the various steps for your funnel and create landing pages, opt-ins, and offers at each stage.

At every step, you get different templates (fully customizable) depending on your business goals that you can apply to your funnel in just a click.

You can also use ClickFunnels to set up regular and exit-intent pop-ups for your landing pages. Like everything else in ClickFunnels, the pop-ups are also fully customizable and come with several templates.

Native email marketing is another significant marketing feature in ClickFunnels that empowers you to execute your complete funnel without leaving the ClickFunnels ecosystem.

Actionetics, the ClickFunnels email service, comes with the ClickFunnels Platinum plan and allows you to create autoresponders, triggered email sequences, and classic email broadcasts.

It comes with a visual email editor and detailed list management features that allow you to tag subscribers based on their engagement with your funnel.

And lastly, ClickFunnels offers split testing for your funnel pages that allow you to quickly find the best performing funnel for your marketing goals.

To conclude this section, you can clearly see why ClickFunnels is such a popular marketing platform. It gives you a complete traffic and lead generation system that’s much superior to anything that Leadpages offers.

Winner: ClickFunnels

4. Payment Management

How do you collect customer payments in Leadpages vs ClickFunnels? Let’s find out.

Leadpages

Leadpages is an official Stripe partner and seamlessly integrates with it to enable credit card payments on your check-out pages.

With Leadpages, you can configure recurring payments, one-time payments, and installments.

You can also use PayPal for payments with Leadpages, but there’s no official integration available. It means you’ll have to manually create a Buy Now button and embed it on your landing pages.

The Leadpages check-out can also be used as an embeddable widget on any web page outside Leadpages. This allows you to turn any page into a check-out page.

ClickFunnels

ClickFunnels offers several payment gateways that allow you to receive one-time, installments, and recurring payments on your check-out pages.

You can use the following payment services with ClickFunnels.

• Stripe
• PayPal
• Recurly
• NMI
• Keap
• Easy Pay Direct

ClickFunnels also integrates with third-party affiliate platforms like JVZoo, WarriorPlus, and ClickBank to make your job easier during affiliate product launches.

Overall, ClickFunnels provides more payment options, although the check-out widgets by Leadpages are a pretty helpful option.

Winner: ClickFunnels

5. Affiliate Management

Affiliates play a crucial role in helping you market and sell your products online. What affiliate marketing and management features do you get with Leadpages and ClickFunnels? Let’s find out.

ClickFunnels

ClickFunnels has an affiliate management program called Backpack. It gives you a platform to create affiliate links, recruit affiliates for different marketing campaigns, and share marketing and promotional material with affiliates.

It also manages the sales referred by affiliates and automatically calculates and disburses their commission.

Leadpages

Leadpages currently doesn’t have an affiliate management platform but allows you to integrate with third-party affiliate platforms for your campaigns.

Winner: ClickFunnels

ClickFunnels vs Leadpages – Pros and Cons

Before sharing my final verdict, let’s quickly analyze the strengths and weaknesses of both ClickFunnels and Leadpages

Leadpages Pros and Cons

Pros	Cons
Leadpages has one of the best website builders in the world	Doesn’t offer email marketing features
Different templates for landing pages and websites	No video hosting features
Integrates with all the popular marketing and sales products	Only offers Stripe as a payment gateway
Offers a free 14-day trial	Doesn’t  have affiliate management features
Has a beginner-friendly pricing structure	No free plan
Offers embeddable check-out widgets
Has a popular affiliate program

ClickFunnels Pros and Cons

Pros	Cons
ClickFunnels offers a powerful marketing and automation suite	The user interface is a bit dated
Has native email marketing features	The features are organized in a confusing way
Offers various payment methods	Doesn’t offer a free plan
Allows you to download and sell funnel templates on the funnel marketplace	Its pricing is not ideal for beginners
Allows membership sites
Has a large and vibrant community of sellers
Offers detailed video tutorials
Comes with a free 14-day trial

ClickFunnels vs Leadpages Verdict | Which Lead Generation Platform Is Right For You?

Both Leadpages and ClickFunnels are excellent products in their own right.

Leadpages has never claimed to be an all-in-one marketing product. They’ve always positioned themselves as the best landing page builders. To that extent, it’s hard to argue with their claim.

If you only need landing pages or have budget limitations, Leadpages is an ideal product for you.

But if you’re looking for a complete marketing automation system that helps you grow and scale your online business to six, seven, and even eight figures, ClickFunnels is the product you need.

They both offer free trials, so I’d strongly suggest that you sign-up and play with their features for a few days before reaching the final decision.

Let me know if you have any other questions about ClickFunnels vs. Leadpages. I’ll be happy to respond in the comments section.

By Jawad Khan for Learning Revolution

See also:

• What is a Lead Magnet – and 10 Lead Magnet Ideas
• How to Create Landing Pages That Convert
• How to Create a Sales Funnel
• ClickFunnels Review: The Best Sales Funnel Software?