If you want to convert your Web site visitors into customers for your online courses or other products, you have to know how to create landing pages that convert. Period. Also known as sales pages, landing pages are the pages on your Web site – like the one pictured below – where you convince your …
5 Long-Term Challenges of the Edupreneur
I’m in the midst of re-thinking major aspects of my own business, and this naturally got me focusing on the major challenges we all face as we seek to grow our edubusinesses. I thought I’d share some of my thoughts in this post with the hope that they will helpful to you. In the early …
Can you still make big money with online courses?
It’s a question I find myself pondering more and more lately. We may have differing perspectives about what counts as “big money,” but for me, a course has to be capable of generating six figures annually before I will count it as big money. Even if your number is somewhat lower (and especially if it …
One Word to Rule Your Course Business
If you want to validate the market for your online course idea … If you want to build an audience for selling your courses … If you want to pick the right online platform and be confident it will be around next year … If you want to be sure your course does not flop …
Don’t miss this rock solid example of audience building
I recently did an interview with the folks at WP Tonic and I think it is worth highlighting for a number of reasons that apply to edupreneurs. Here’s the interview link: https://www.wp-tonic.com/podcast/269-wp-tonic-show-wednesday-interview-special-guest-jeff-cobb/ Here are the reasons:
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Learning to Love Unsubscribes
If you are a subject matter entrepreneur (or an entrepreneur of any sort, for that matter) building an engaged list of e-mail subscribers is essential. The big upside of a high quality list it that you have a direct line into the inbox of people who have asked to hear from you. There’s nothing that …
Qualities of Good Affiliates for Selling Your Courses
In a previous post, I mentioned affiliate marketing as an opportunity for you to create additional revenue streams (along with expert networks and packaged consulting). In that case, I was talking about you being an affiliate for someone else’s products. But, of course, the reverse is also true: you can find people to market your …
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Build An Audience – What I Did (and You Can, Too)
If there is a single “secret” to succeeding with selling online courses or with any other business that involves marketing and selling your expertise, it’s finding and connecting with the audience for whatever you offer. Actually, that’s only part of the secret.