Don’t miss this rock solid example of audience building

I recently did an interview with the folks at WP Tonic and I think it is worth highlighting for a number of reasons that apply to edupreneurs.

Here’s the interview link:

Here are the reasons: [Read more…]

Learning to Love Unsubscribes

image of unsubscribe stampIf you are a subject matter entrepreneur (or an entrepreneur of any sort, for that matter) building an engaged list of e-mail subscribers is essential.

The big upside of a high quality list it that you have a direct line into the inbox of people who have asked to hear from you. There’s nothing that beats that when you have a new course to offer. (See also this post about how to build an audience.)

A potential downside, though, is that every e-mail list inevitably gets plenty of unsubscribes. Those unsubscribes can feel like a daily dose of rejection when you are trying your best to maintain your motivation and create a sustainable business. It can be hard not to take them personally or see them as a sign of failure.

It has taken me a long time to move past a negative view of unsubscribes and actually learn to appreciate – and yes, even love – them. Here are my reasons: [Read more…]

Qualities of Good Affiliates for Selling Your Courses

affiliate marketing green blue squares - find good affiliates

In a previous post, I mentioned affiliate marketing as an opportunity for you to create additional revenue streams (along with expert networks and packaged consulting).

In that case, I was talking about you being an affiliate for someone else’s products. But, of course, the reverse is also true: you can find people to market your products – including your courses – in exchange for a commission on any sales they make.

On the surface, that sounds fantastic. After all, what’s not to like about other people selling your courses for you? [Read more…]

Build An Audience – What I Did (and You Can, Too)

Build An Audience: Photo of Crowd at Concert

If there is a single “secret” to succeeding with selling online courses or with any other business that involves marketing and selling your expertise, it’s finding and connecting with the audience for whatever you offer.

Actually, that’s only part of the secret.

[Read more…]

Focusing on the real keys to success selling online courses

Focus on Success Selling Online Courses

A lot of people end up on this site because they are seeking success selling online courses and usually have come across my 15 Platforms for Selling Online Courses post. As you might expect, I also get a lot of e-mails from people sharing their challenges and asking for advice. If there is one common thread that tends to run though these e-mails its this: too much focus on technology.

People want to know which platform to use. Which course tools are best. How to best host videos, or Webinars, or eBooks, or …. name your product of choice.

But the thing is, when it comes to success selling online courses, these things are not what makes the difference. [Read more…]