If you are serious about creating an education-based business that will thrive over time, you need to be serious about blogging to market your business – specifically, about blogging as a form of content marketing for your business. With the possible exception of video, there are really no marketing approaches that beat blogging for enabling …
Uscreen: A Beginner’s Guide to Monetizing Your Online Videos
In a world with YouTube millionaires and internet sensations, the sky’s the limit when it comes selling your videos online. Sadly, many people write this possibility off as a mere pipe dream or something that only happens to the very lucky. But even before COVID-19 took the world by storm, causing businesses, academic institutions, and …
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How to Structure Your Online Course for Success
Looking to create and sell your very first online course? If so, then you should be prepared for a little trial and error; crafting and structuring an online course takes a great deal of planning and preparation—and your efforts aren’t going to be perfect the first time around. Still, you can increase your student satisfaction …
The Course Creator’s Guide to Content Marketing
Whether your goal is to publish a diverse portfolio of educational products over the long haul or simply to launch your first online course, you need an audience – and effective content marketing is one of the most time-tested ways to build one. But what is content marketing, and how can it help your education …
Your Ultimate Guide to Pricing a Masterclass
There are many factors to consider when planning a masterclass, but pricing is one of the most important. Price too high and you’ll place yourself out of the market. Too low and you risk devaluing your teaching, or even losing money. Understanding how to maximize revenue without alienating learners is a skill that all edupreneurs …
How to Lead a Masterclass: Effective Strategies for Teaching Adult Learners
Teaching adult learners has many advantages over teaching younger students. For one, your learners are usually interested and engaged in your subject. Adult learners have chosen to continue their education, and thus value your teaching—and your time—far more than students who are required to be in your class. However, while you don’t need to put …
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Camtasia 2020 Review – The Go-To Software to Create Video Tutorials and Courses
If you are looking to make online courses or tutorials a part of your business model, then you are going to need the ability to create compelling videos. Fortunately, these days there are plenty of tools that make it easier than ever to create video tutorials and courses that not only look amazing but are …
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How to Get Sponsors for Your Masterclass
Hosting a masterclass can be a financial gamble. Will enough learners sign up to cover your costs? What happens if you invest hours in planning your masterclass, but struggle to make a profit? Perhaps you want to teach learners who can’t afford to pay a large fee to join your masterclass, but you still want …