5 Long-Term Challenges of the Edupreneur

Photo of open road in desert

I’m in the midst of re-thinking major aspects of my own business, and this naturally got me focusing on the major challenges we all face as we seek to grow our edubusinesses. I thought I’d share some of my thoughts in this post with the hope that they will helpful to you.

In the early days of launching an edubusiness, things are challenging, but I’d argue they are pretty clear. You need to build an audience, come up with a valid product idea, pick a platform, launch – all things that I have written extensively about on learning revolution.net and many others have written about as well.

There are many people who will never do these things, who will just never get started at all, and some who will start, but then not follow through. But it’s hard to argue that we don’t know what the steps are, even if the decisions within each step aren’t always easy.

But then what? You are out there day after day and you somehow have to keep it all going and make it work. The five areas I keep coming back to in my own business are: [Read more…]

Talkin’ ’bout a revolution

In the late 1990s, I got some of my initial experience in online education working for a start-up that planned to capture content from top 25 business schools and channel it into community colleges. Those were heady days. We were out to change the world, and like many dotcom companies, we raised – and spent – a lot of money trying to build a successful business.

You can probably guess how it ended: the money the company spent vastly exceeded the money it actually made and, like so many of our dotcom peers, we eventually sold off what was left of our efforts and moved on.

When I hear news today about Harvard and MIT launching a high profile – and free – e-learning initiative, or start-ups like Udacity targeting a massive global student  base, it’s tempting to think things will turn out much the same.

But they won’t.

[Read more…]